The most common question founders/marketers ask me: “How to get G2 reviews?”

I didn’t have the right answer until this episode with @Nick Bennett.

Co-founder of @TACK and @ClubPF He drove 83 #G2 reviews in 3 days at 0 cost!

Here’s how:

1. He made a list of users who filled out an MPS survey in the last 90 days.

   (He emailed 310 folks.

   I did the math: He got a frickkin 24% conversion rate 🤯)

2. He shot them an email. Of course, no mass emails or AI-generated ones. (The message was very simple and playful.)

   
   

Yep, that’s it. He waited for people to send him a screenshot of proof. And so many did!

This seems too easy to be true. The key here isn’t in the steps but in the nuances.

For example, what’s the message you need to send? Can you offer something in return? Should you only target users who rated you highly in the MPS survey?

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