Description
Every B2B SaaS company has a podcast. š¤
You get a subject-matter expert.
They talk for an hour on topics that interest your ICP.
Your brand grows.
Itās a win-win for all.
Yet 48% of the audience leave the podcast mid-way.
Why?
They want the meat of the podcast ASAP.
1 hour is a long commitment.
Madhav (Head of Marketing) was quick to realize this.
He experimented with something new.
He created a 5-min video series on LinkedIn, Youtube and Meta.
He cuts the fluff and asks 5 questions.
Each of these ties to their product in some way.
Why does this work?
1.ā ā Low penalty of consuming bad content
2.ā ā Caters to low attention span
3.ā ā Easily sharable
Results?
100x more views!
These consumable bites are š„
In 9 weeks, they saw an increase in the sales pipeline!
He explains his entire strategy in 37 min.
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