Certification isn’t required, but you decide to get it anyway. Licensing, together with field experience, gives you the ability to educate your customers about aerobic septic systems online — making you the county’s premier installer. In this episode, I speak with Courtney Van Delden (https://www.linkedin.com/in/courtneyvandelden/), VP and Septic System Specialist at Van Delden Wastewater Systems (https://www.vdwws.com/), about how her online thought leadership has grown her four-generation family business when the county started requiring aerobic. Join us as we discuss: - Flipping a coin with her brother to determine their titles - Inheriting a 25-year legacy of septic inspection from her mother - Becoming industry thought leaders with an educational blog - Shifting from gravity-fed systems to aerobic systems - Succession planning for the next iteration of Van Delden Know a business that could use a bit of muscle from ServiceTitan? Refer them here! (https://www.servicetitan.com/referrals)  To hear more stories from the trades, subscribe to Toolbox for the Trades onApple Podcasts (https://podcasts.apple.com/us/podcast/toolbox-for-the-trades/id1503078938),Spotify (https://www.stitcher.com/podcast/toolbox-for-the-trades), our website (https://www.servicetitan.com/), or anywhere you get podcasts. Hosted on Ausha. See ausha.co/privacy-policy for more information.

Entrepreneurship is a natural next step for a lifelong learner who enjoys management and working with people. It stems from the realization that you just can’t carry the cast iron bathtub up the stairs by yourself and flourishes into a successful pre-apprenticeship program and tight-knit team of employees. In this episode, I interview Jessie Cannizzaro (https://www.linkedin.com/in/jessie-cannizzaro-b6971417/), Master Plumber and Founder at Milestone Plumbing, Inc. (http://www.milestoneplumbinginc.com/), about the past ten years of her relentless, steady company growth. Join us as we discuss: - How Jessie’s family came to support plumbing as her career choice - Achieving master plumber and founding a company before age 30 - A quality emphasis for creating lifelong customers - Busting the myth of “doing it all” as a female entrepreneur - The most proud and heartfelt team roster you’ve ever heard Know a business that could use a bit of muscle from ServiceTitan? Refer them here! (https://www.servicetitan.com/referrals)  To hear more stories from the trades, subscribe to Toolbox for the Trades onApple Podcasts (https://podcasts.apple.com/us/podcast/toolbox-for-the-trades/id1503078938),Spotify (https://www.stitcher.com/podcast/toolbox-for-the-trades), our website (https://www.servicetitan.com/), or anywhere you get podcasts. Hosted on Ausha. See ausha.co/privacy-policy for more information.

You and your brother sit down to decide once and for all: Yes, we’re going to outright buy the company from Dad. A year later, you’ve rebranded, switched to 100% residential, and added two divisions. How? In this episode, I interview Jeremy Lewis (https://www.linkedin.com/in/jeremy-lewis-67286231/), President at Gleason Heating, Plumbing, Air and Electric (https://www.callgleason.com/), about how he transformed his family business within the past 12 months. Join us as we discuss:  - What Jeremy’s buyout was like  - The first steps of onboarding with ServiceTitan and NexStar  - Job costing by the numbers  - Employee retention and growth during massive change Check out these resources we mentioned during the podcast: HVAC Spells Wealth (https://ronsmithhvac.com/) HVAC Masters of the Hustle (https://hvacmastersofthehustle.com/)   To hear more stories from the trades, subscribe to Toolbox for the Trades onApple Podcasts (https://podcasts.apple.com/us/podcast/toolbox-for-the-trades/id1503078938),Spotify (https://www.stitcher.com/podcast/toolbox-for-the-trades), or here (https://www.servicetitan.com/). Know a business that could use a bit of muscle from ServiceTitan? Refer them here! (https://www.servicetitan.com/referrals)  Listening on a desktop & can’t see the links? Just search for Toolbox for the Trades in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.

If you’re a long-time listener, you know the drill. Today, I’m going to recap some of the best tips, tricks, and tactics shared by this season’s guests. I’m Jackie Aubel (https://www.linkedin.com/in/jaclynaubel/), Senior Content Marketing Manager at ServiceTitan (https://www.servicetitan.com/) and host of Toolbox for the Trades. Join me for a recap of all the amazing guests we’ve heard from this season. Listen to our guests speak about: - How to have a successful business partnership with a spouse or friend - How to find the right business mentor - Leading your team - Delivering exceptional customer service - Women in the trades To hear more stories from the trades, subscribe to Toolbox for the Trades onApple Podcasts (https://podcasts.apple.com/us/podcast/toolbox-for-the-trades/id1503078938),Spotify (https://www.stitcher.com/podcast/toolbox-for-the-trades), or here (https://www.servicetitan.com/). Know a business that could use a bit of muscle from ServiceTitan? Refer them here! (https://www.servicetitan.com/referrals)  Listening on a desktop & can’t see the links? Just search for Toolbox for the Trades in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.

Apprentices are rewarded for education and initiative. Teams are rewarded for doing things the right way. Managers are rewarded when customers are satisfied… and not in quarterly bonuses, either. Tune in to an astounding companywide incentivization program based on processes and growth. In this episode, I speak with Mario Martinez (https://www.linkedin.com/in/mario-martinez-8724259b/), COO at Scott's One Hour Air Conditioning & Heating (https://www.onehourheatandair.com/tampa/) and Benjamin Franklin Plumbing (https://www.benjaminfranklinplumbing.com/tampa/), about how he rewards employees. Mario and I discuss: - Mario’s career trajectory from tech to COO - To franchise or not to franchise - Incentivizing managers based on every single job - Mario’s wildly successful apprenticeship program - Growth and leadership lessons from someone who is always reaching for the next success Check out these resources we mentioned during the podcast: - Leaders Eat Last (https://www.amazon.com/Leaders-Eat-Last-Together-Others-ebook/dp/B00DGZKQM8) by Simon Sinek - Never Split the Difference (https://www.amazon.com/Never-Split-Difference-Negotiating-Depended/dp/0062407805) by Chris Voss To hear more stories from the trades, subscribe to Toolbox for the Trades onApple Podcasts (https://podcasts.apple.com/us/podcast/toolbox-for-the-trades/id1503078938),Spotify (https://www.stitcher.com/podcast/toolbox-for-the-trades), orhere (https://www.servicetitan.com/). Know a business that could use a bit of muscle from ServiceTitan? Refer them here! (https://www.servicetitan.com/referrals)  Listening on a desktop & can’t see the links? Just search for Toolbox for the Trades in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.

Today’s guest dropped out of high school because he said he couldn’t pass anything. But he earned his master plumbing license on his first try. HVAC license, too. About a decade ago, he was making $20/hour and broke. Today he’s just added an HVAC team to his $3.3 million dollar business. In this episode, I chat with Russell Furr (https://www.linkedin.com/in/russell-furr-8a6748189/), President at Culpeper Home Services (https://culpeperhomeservices.com/), about the struggles and realities of entrepreneurship. (Let me tell you, Russell does not hold back!) Listen in as we discuss: - Russell’s journey from high school dropout to president of his own company - Entrepreneurship hurdles and how to keep charging forward - The recent addition of HVAC services - Why customer experience matters more than ever - The explosive growth plan for next year Check out these resources we mentioned: - Beyond Plumbing Webinar (https://www.servicetitan.com/webinar/beyond-plumbing) - The 48 Laws of Power (https://www.amazon.com/48-Laws-Power-Robert-Greene-ebook/dp/B0024CEZR6/ref=tmm_kin_swatch_0?_encoding=UTF8&qid=&sr=) by Robert Greene If you want to hear more stories from the trades, subscribe to Toolbox for the Trades onApple Podcasts (https://podcasts.apple.com/us/podcast/toolbox-for-the-trades/id1503078938),Spotify (https://www.stitcher.com/podcast/toolbox-for-the-trades), or here (https://www.servicetitan.com/). Know a business that could use a bit of muscle from ServiceTitan? Refer them here! (https://www.servicetitan.com/referrals)  Listening on a desktop & can’t see the links? Just search for Toolbox for the Trades in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.

It’s no small thing to take over as third-generation president of your 100-year-old family business. Especially when you think you can do everything yourself… at first. Today’s guest candidly shares the leadership lessons he acquired the hard way in a family business that’s existed since February 1922. In this episode, I interview Rob Birnie (https://www.linkedin.com/in/rob-birnie-1b205223/), Owner and President at Thos R Birnie & Sons Ltd (https://www.5stinky.com/), about what it was like to come into his own in a family business and how he learned to prioritize people as a leader. Join us as we discuss: - Getting an on-the-job “MBA” by wearing all the hats - Fulfilling the legacy of putting people first - Business coaches, personality assessments, and leadership development Check out these resources we mentioned during the podcast: - ColorCode Personality Science (https://www.colorcode.com/) - People Matter More Than Money | Simon Sinek (https://www.youtube.com/watch?v=P29qsRXilAc) - Episode 44 with Keith Mercurio (https://www.servicetitan.com/podcast/keith-mercurio-interview) - Kerwin Rae (https://www.youtube.com/channel/UCASxRWO7DCg5gDWoi72U9FA) on YouTube If you want to hear more stories from the trades, subscribe to Toolbox for the Trades onApple Podcasts (https://podcasts.apple.com/us/podcast/toolbox-for-the-trades/id1503078938),Spotify (https://www.stitcher.com/podcast/toolbox-for-the-trades), or here (https://www.servicetitan.com/). Know a business that could use a bit of muscle from ServiceTitan? Refer them here! (https://www.servicetitan.com/referrals)  Listening on a desktop & can’t see the links? Just search for Toolbox for the Trades in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.

You should place these 6 Ps prominently on your home service website: product, place, price, promotion, people, and personality. Yeah, we said price. In this episode, I chat with Chris Yano (https://www.linkedin.com/in/chrisyano/), CEO at RYNO Strategic Solutions (https://rynoss.com/), about what he’s learned from his depth of 14 years’ experience marketing for home service businesses. Here are some topics we highlight in the conversation: - How Chris finally got the attention of Gary Vee - Two common themes from coaching and marketing in the trades - The 6 Ps of a website that will please prospects - Why price belongs on your website - Reasons Chris is grateful he started a podcast Check out these resources we mentioned: - Chris’s podcast is To the Point (https://podcasts.apple.com/us/podcast/to-the-point-homes-services-podcast/id1496811695) - Traction (https://www.amazon.com/Traction-Startup-Achieve-Explosive-Customer/dp/1591848369) by Gino Wickman - The New One Minute Manager (https://www.kenblanchard.com/Store/The-New-One-Minute-Manager) by Ken Blanchard and Spencer Johnson If you want to hear more stories from the trades, subscribe to Toolbox for the Trades onApple Podcasts (https://podcasts.apple.com/us/podcast/toolbox-for-the-trades/id1503078938),Spotify (https://www.stitcher.com/podcast/toolbox-for-the-trades), or here (https://www.servicetitan.com/). Know a business that could use a bit of muscle from ServiceTitan? Refer them here! (https://www.servicetitan.com/referrals)  Listening on a desktop & can’t see the links? Just search for Toolbox for the Trades in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.

One way to reach the Spanish speaking population of the U.S. market is to make your ads in Spanish, not in English with Hablamos Español pasted on. In this episode, I chat with Mario Campirano (https://www.linkedin.com/in/mario-campirano-/), Owner at Express Electrical Service (https://www.expresselectricservice.com/), about his pride and passion for marketing to Spanish speakers and uplifting his local community. Here are some topics we highlight in the conversation: - Mario’s journey from digging trenches to 32 trucks in the field - The family feel of his company culture - His calling to help others pursue their dreams - Strategies for marketing to Spanish speakers in the U.S. - Recruiting and training electricians Check out these resources we mentioned: - Pew Research Center (https://www.pewresearch.org/fact-tank/2021/09/09/key-facts-about-u-s-latinos-for-national-hispanic-heritage-month/) - Zippa.com (https://www.zippia.com/hvac-installer-jobs/demographics/) - Los Titans presents Spanish in the Trades (https://www.servicetitan.com/webinar/los-titans) If you want to hear more stories from the trades, subscribe to Toolbox for the Trades onApple Podcasts (https://podcasts.apple.com/us/podcast/toolbox-for-the-trades/id1503078938),Spotify (https://www.stitcher.com/podcast/toolbox-for-the-trades), or here (https://www.servicetitan.com/). Know a business that could use a bit of muscle from ServiceTitan? Refer them here! (https://www.servicetitan.com/referrals)  Listening on a desktop & can’t see the links? Just search for Toolbox for the Trades in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.

Working with your spouse can be absolutely ego destroying at best. At worst, it can ruin your business and your relationship. Ready to learn from a couple who succeeded? In this episode, I chat with Sarah Casebier (https://www.linkedin.com/in/scasebier/) and Brad Casebier (https://www.linkedin.com/in/brad-casebier-799745104/), Owner and President, respectively, at Radiant Plumbing & Air Conditioning (https://radiantplumbing.com/), a company they built from scratch that now brings in $50M in revenue. Here are some topics we highlight in the conversation: - Sarah’s shift from an ER labor and delivery nurse to GM of Radiant - Brad’s fear that he wouldn’t have a role in a service company - Concurrent business coaching and life coaching - Candid struggles in co-leading a business - Incorporating private equity into the business partnership Check out these additional resources: - The Survival Guide to Working with Your Spouse (https://www.amazon.com/Survival-Guide-Working-Your-Spouse/dp/1544522711) by Brad Casebier - Making Sense of Men (https://www.amazon.com/Making-Sense-Men-Lifetime-Attention/dp/1605309095) by Alison Armstrong - Loving What Is (https://www.amazon.com/Loving-What-Four-Questions-Change/dp/1400045371) by Byron Katie - Plumbing and Mechanical (https://www.pmmag.com/) - The Mike Dillard Show (https://mikedillard.com/show/) - Ellen Rohr: Your Job is Hard, Keep Your Financials Simple (https://www.servicetitan.com/podcasts/toolbox-for-the-trades/ellen-rohr-interview?utm_campaign=toolboxforthetrades&utm_source=shownotes&utm_medium=podcast&utm_content=e68) If you want to hear more stories from the trades, subscribe to Toolbox for the Trades onApple Podcasts (https://podcasts.apple.com/us/podcast/toolbox-for-the-trades/id1503078938),Spotify (https://www.stitcher.com/podcast/toolbox-for-the-trades), or here (https://www.servicetitan.com/). Know a business that could use a bit of muscle from ServiceTitan? Refer them here! (https://www.servicetitan.com/referrals)  Listening on a desktop & can’t see the links? Just search for Toolbox for the Trades in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.