Description
On The Guest: Shawn Gold is a marketing expert, Cannabis enthusiast and creative thinker. He has an incredible resume, including his role as the former Chief Marketing Officer for MySpace where he oversaw its growth from 25 to 110 million users worldwide. He then became the CMO of Lowell Herb Co., one of the fastest growing cannabis companies in North America. With this experience in the cannabis industry, along with advising companies like MedMen and Charlotte’s Web, Shawn founded his own company called Pilgrim Soul - an emerging lifestyle/cannabis brand focused on optimizing human creative performance both in business and everyday life. Its flagship product, The Creative Thinking Journal, is built on the belief that cannabis helps us tap into our innate creativity.
From this conversation you’ll learn:
- Why is empathy is the secret to success in marketing
- How data has changed the marketing industry
- Cannabis and creativity
- Why creativity is the most important skill in an increasingly high tech future
- How to have fun with rejection
- The idea of supporting artists and art in creative digital ways
- Why faking it till you make it actually works
- The benefits of not knowing what you’re doing
- The 5 killers of creativity
- The difference between sober self-talk and self-talk on cannabis
- Ways to challenge default-thinking
- Obstacles in the cannabis industry
- How some of the world’s most famous writers have enhanced their creativity
- How drugs have been mischaracterized
- The difference between creativity and creative-thinking
- The importance of avoiding group-think
- Different ideation techniques
- The importance of the incubation period in ideation
- How to battle negative self-talk
- The type of people who will challenge your ideas in the best way
- And so much more!
Pilgrim Soul Online Shop https://shop.pilgrimsoul.com/
Follow Shawn @shawngold
Follow the show @unleashyourinnercreative
Follow me @LaurenLoGrasso
Download my new single: ffm.to/prettylittleboy
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