On The Guest: Shelley Brander is, in short, the queen of a knitting empire. What started as a hobby turned into Loops, a local yarn shop, then a booming e-commerce business, and eventually a worldwide knitting summit and brand. Alongside her love of knitting is the love of spreading the idea that anyone can make a living doing what they love. She spreads that message as a TEDx speaker and bestselling author of her book, Move The Needle.

From this conversation you’ll learn:

• The difference between saying you can’t and you WON’T
• How to tackle the stigma of changing your career
• The importance of creative compromises with your partner
• Why there is no right time to take a huge leap - just what’s right for you
• How to give yourself grace instead of regret
• The importance of slowing down to celebrate the small wins
• The importance of facing your ego and accepting moments of failure as an entrepreneur
• When it’s time to reinvent and double down on your idea
• Why you have to follow your gut at a creative crossroads
• Blue Ocean Theory
• The benefits of chasing your dreams AFTER having children
• How being a mother can empower you in other areas of your life
• The basics of online marketing
• How to tackle the seasonality of your product/service
• How to connect and help communities through Craftivism
• The issue of guilt around asking for the pay that creatives deserve
• The importance of mentorship in your dream industry
• And so much more!

Purchase Shelley’s book, Move The Needle HERE

Check out Shelley's site/company: https://loopslove.com/ and  https://knitstars.com/  

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