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How competitive intel makes B2B product marketing easier w/ Andy McCotter-Bicknell cover
How competitive intel makes B2B product marketing easier w/ Andy McCotter-Bicknell cover
We're Not Marketers

How competitive intel makes B2B product marketing easier w/ Andy McCotter-Bicknell

How competitive intel makes B2B product marketing easier w/ Andy McCotter-Bicknell

36min |25/01/2024
Play
undefined cover
undefined cover
How competitive intel makes B2B product marketing easier w/ Andy McCotter-Bicknell cover
How competitive intel makes B2B product marketing easier w/ Andy McCotter-Bicknell cover
We're Not Marketers

How competitive intel makes B2B product marketing easier w/ Andy McCotter-Bicknell

How competitive intel makes B2B product marketing easier w/ Andy McCotter-Bicknell

36min |25/01/2024
Play

Description

Timestamps:

04:14: Are product marketers actually marketers?

08:15: What is easier: being a generalist PMM or a specialist like in CI?

12:05: Is it easier being in competitive intelligence than product marketing?

15:03: Does category creation matter in competitive intelligence?

19:30: Biggest mistakes you can make on competitive intel

24:20: How to command respect as a PMM

28:12: How to break into CI as a PMM

38:35: Where to find and learn more about Andy

 

Show Notes:

Andy LinkedIn

Healthy Competition LinkedIn

Healthy Competition

Ready for launch {March Cohort}

 


Hosted by Ausha. See ausha.co/privacy-policy for more information.

Description

Timestamps:

04:14: Are product marketers actually marketers?

08:15: What is easier: being a generalist PMM or a specialist like in CI?

12:05: Is it easier being in competitive intelligence than product marketing?

15:03: Does category creation matter in competitive intelligence?

19:30: Biggest mistakes you can make on competitive intel

24:20: How to command respect as a PMM

28:12: How to break into CI as a PMM

38:35: Where to find and learn more about Andy

 

Show Notes:

Andy LinkedIn

Healthy Competition LinkedIn

Healthy Competition

Ready for launch {March Cohort}

 


Hosted by Ausha. See ausha.co/privacy-policy for more information.

Share

Embed

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Description

Timestamps:

04:14: Are product marketers actually marketers?

08:15: What is easier: being a generalist PMM or a specialist like in CI?

12:05: Is it easier being in competitive intelligence than product marketing?

15:03: Does category creation matter in competitive intelligence?

19:30: Biggest mistakes you can make on competitive intel

24:20: How to command respect as a PMM

28:12: How to break into CI as a PMM

38:35: Where to find and learn more about Andy

 

Show Notes:

Andy LinkedIn

Healthy Competition LinkedIn

Healthy Competition

Ready for launch {March Cohort}

 


Hosted by Ausha. See ausha.co/privacy-policy for more information.

Description

Timestamps:

04:14: Are product marketers actually marketers?

08:15: What is easier: being a generalist PMM or a specialist like in CI?

12:05: Is it easier being in competitive intelligence than product marketing?

15:03: Does category creation matter in competitive intelligence?

19:30: Biggest mistakes you can make on competitive intel

24:20: How to command respect as a PMM

28:12: How to break into CI as a PMM

38:35: Where to find and learn more about Andy

 

Show Notes:

Andy LinkedIn

Healthy Competition LinkedIn

Healthy Competition

Ready for launch {March Cohort}

 


Hosted by Ausha. See ausha.co/privacy-policy for more information.

Share

Embed

You may also like