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How PMMs can influence GTM without being left out w/ Madison Leonard cover
How PMMs can influence GTM without being left out w/ Madison Leonard cover
We're Not Marketers

How PMMs can influence GTM without being left out w/ Madison Leonard

How PMMs can influence GTM without being left out w/ Madison Leonard

34min |08/02/2024
Play
undefined cover
undefined cover
How PMMs can influence GTM without being left out w/ Madison Leonard cover
How PMMs can influence GTM without being left out w/ Madison Leonard cover
We're Not Marketers

How PMMs can influence GTM without being left out w/ Madison Leonard

How PMMs can influence GTM without being left out w/ Madison Leonard

34min |08/02/2024
Play

Description

Timestamps:

01:02: Madison's journey to product marketing

02:11: Transitioning from B2C to B2B

02:58: Madison's current role and GTM strategy passion

05:37: Are product marketers actually marketers?

07:56: The disconnect between marketing and sales

12:11: The role of product marketing in Go-to-market

18:07: Building trust and influencing change in organizations

22:47: The shift from B2B to PLG

32:39: Where to find Madison and learn more about her work

Show Notes:

Madison LinkedIn

SaaS Secrets newsletter


Hosted by Ausha. See ausha.co/privacy-policy for more information.

Description

Timestamps:

01:02: Madison's journey to product marketing

02:11: Transitioning from B2C to B2B

02:58: Madison's current role and GTM strategy passion

05:37: Are product marketers actually marketers?

07:56: The disconnect between marketing and sales

12:11: The role of product marketing in Go-to-market

18:07: Building trust and influencing change in organizations

22:47: The shift from B2B to PLG

32:39: Where to find Madison and learn more about her work

Show Notes:

Madison LinkedIn

SaaS Secrets newsletter


Hosted by Ausha. See ausha.co/privacy-policy for more information.

Share

Embed

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Description

Timestamps:

01:02: Madison's journey to product marketing

02:11: Transitioning from B2C to B2B

02:58: Madison's current role and GTM strategy passion

05:37: Are product marketers actually marketers?

07:56: The disconnect between marketing and sales

12:11: The role of product marketing in Go-to-market

18:07: Building trust and influencing change in organizations

22:47: The shift from B2B to PLG

32:39: Where to find Madison and learn more about her work

Show Notes:

Madison LinkedIn

SaaS Secrets newsletter


Hosted by Ausha. See ausha.co/privacy-policy for more information.

Description

Timestamps:

01:02: Madison's journey to product marketing

02:11: Transitioning from B2C to B2B

02:58: Madison's current role and GTM strategy passion

05:37: Are product marketers actually marketers?

07:56: The disconnect between marketing and sales

12:11: The role of product marketing in Go-to-market

18:07: Building trust and influencing change in organizations

22:47: The shift from B2B to PLG

32:39: Where to find Madison and learn more about her work

Show Notes:

Madison LinkedIn

SaaS Secrets newsletter


Hosted by Ausha. See ausha.co/privacy-policy for more information.

Share

Embed

You may also like