Chapters

• Introduction and Hosts Introduction

  0sec

• Discussing Target Audience

  51sec

• Horror Stories of Target Audience

  1min

• Basketball Analogy for Target Audience

  2min

• Challenges in Messaging and Segmentation

  5min

• Examples of Poor Market Segmentation

  14min

• Effective Segmentation Strategies

  21min

• Fun Fact and Personal Preferences

  25min

• Exploring Equals: The Excel Replacement

  25min

• Arc Browser: A Chrome Replacement

  26min

• The Power of Niche Targeting

  28min

• Building a Community Around Interests

  31min

• Storytelling and Emotional Connection

  32min

• Audience Targeting Techniques

  34min

• Practical Tips for Product Marketers

  35min

• Innovative Research Strategies

  38min

• Final Thoughts and Wrap-Up

  43min