Banking on Digital Growth

Description

If you’re part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled by new technologies. Consumers now make purchase decisions long before they walk into a physical branch location, if they walk into a branch at all, while mobile banks, digital lenders, and fintechs have transformed traditional growth models rooted in legacy broadcast marketing and branch sales strategies.Get ready to gain practical insights, proven ideas, and empowering inspiration as financial brand marketing and sales leaders, along with the leading digital marketing and sales technology firms, share their stories to help you maximize your digital growth potential here on Banking on Digital Growth.

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476 episodes

303) Digital Secret Shopping Studies: Stop Giving Your Leads an Excuse to Leave
About 95 percent of financial brands have never participated in digital secret shopping studies. That means 95 percent of financial leaders don’t know what friction points or missing calls-to-action are turning customer leads away from their product’s website. As Audrey Cannata (https://www.linkedin.com/in/audrey-cannata-6784191a1/), Director of Operations at the Digital Growth Institute (https://www.digitalgrowth.com/), points out, organizations don’t have to eat the whole grocery list when identifying gaps in the online shopping experience. They just have to take one bite at a time. Join us as we discuss: - How failure to follow-up contributes to lead abandonment (8:18) - Finding truth in qualitative and quantitative customer data (19:17) - Two questions every digital secret shopping study should ask (28:06) Check out these resources we mentioned during the podcast: - Audrey Cannata (https://www.linkedin.com/in/audrey-cannata-6784191a1/) - Digital Growth Institute (https://www.digitalgrowth.com/) You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117), on Spotify (https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS), or here (https://www.digitalgrowth.com/podcast). Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.
42min | Published on June 5, 2023
302) Learning and Doing: A Look at How Change and Transformation Start With the Basics
Change and transformation are never “easy” things to achieve, but they can be practical. In the day and age of accelerated growth, they are also non-negotiable. That’s why I’m talking to Jamie Punishill (https://www.linkedin.com/in/jpunishill/), Chief Marketing Officer at nCino (https://www.linkedin.com/company/ncino-inc-/). We are breaking down some practical and achievable ways financial leaders, brands, and institutions can nurture innovation and transformation through learning. Sometimes the most potent mix to accelerate our own growth is our willingness not only to learn but to experiment as well. Join us as we discuss: - Insights into transformation and change Jamie has experienced with nCino (3:45) - How positive encouragement and learning can lead to exponential growth (13:09) - The necessity of identifying opportunities for change (19:26) - How to apply some of these models of transformation in any industry (36:37) You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117), on Spotify (https://open.spotify.com/episode/3DS40kGDVBSIodUfGTbvWI), or here (https://www.digitalgrowth.com/podcast). Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.
40min | Published on May 30, 2023
301) Empathy: Why Is It Pivotal for Moving Forward in Finance?
It’s safe to say that more than once in the recent past, the average consumer has felt a particular level of uncertainty about their chosen financial institutions. Whether it’s been lack of support in times of need, or even confusion about the current situation what, if the quickest way to fix this situation was with empathy? That’s why I’m talking to Uday Akkaraju (https://www.linkedin.com/in/udayakkaraju/), the CEO of Bond.AI. Not only does he speak from a place of expertise but shared experience. In this episode, we talk about all things empathy, communication, and community. Join us as we discuss: - How to define empathy in the banking and financial fields (3:19) - Why a gap in empathy may just stem from a gap in communication (5:06) - How “imposter syndrome” may cause more issues than you think (21:11) - The importance of empathy not just for your business but the community (25:08) You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117), on Spotify (https://open.spotify.com/episode/3DS40kGDVBSIodUfGTbvWI), or here (https://www.digitalgrowth.com/podcast). Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.
35min | Published on May 29, 2023
300) Give Them Hope: Why Financial Podcasts Are the Modern-Day Public Square
Fear shouldn't stop financial leaders from starting a podcast. Kicking off a podcast can feel daunting, but the returns can be exponential, especially for lenders and advisors with a heart for helping people. To celebrate the 300th episode of Banking on Digital Growth, host James Robert Lay (https://www.linkedin.com/in/jrwlay/) opens up about his own podcasting journey and its impact on educating, connecting, and empowering others. Join James Robert as he unravels the power of podcasting in the financial world and why it's an investment worth making. Join us as we discuss: - Turning the Covid shutdown into a worthwhile investment (4:05) - Gen Z’s affinity for turning to digital media for financial advice (13:15) - Why collaboration is key in executing a successful podcast (17:47) - Building trust through podcasting and video mediums (29:37) Check out these resources we mentioned during the podcast: - James Robert Lay (https://www.linkedin.com/in/jrwlay/) - Digital Growth Institute (https://www.digitalgrowth.com/) - Patty Ehsaei TikTok (@duchessofdecorum) (https://www.tiktok.com/@duchessofdecorum?lang=en) - Banking on Business (https://www.horiconbank.com/banking-on-business.html?nav=n&qty=0&archive=n&catVal=236&page=1) You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117), on Spotify (https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS), or here (https://www.digitalgrowth.com/podcast). Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.
36min | Published on May 23, 2023
299) The Horse Listener: Enabling Abstract Thinking Through Active Listening
As the ChatGPT conversation heats up among digital marketing teams, it’s becoming clear that knowing how to give context to AI inputs will be an important skill going forward. So how do we cut through the noise to take advantage of regenerative AI tools? Chad Jenkins (https://www.linkedin.com/in/chadtjenkins/), President and CEO of SeedSpark (https://seedspark.com/), believes active listening is the answer to knowing how to ask the right questions. In this episode of our Exponential Insights series, we acknowledge curiosity and open up to the power of active listening in a technology strategy. Join us as we discuss: - Rising above the constant noise to gain new perception (2:17) - James Robert Lay - Jedi Master (8:15) - Training active listening by asking new questions (11:50) - How ChatGPT and AI can enable natural curiosity (20:55) Check out these resources we mentioned during the podcast: - Chad Jenkins (https://www.linkedin.com/in/chadtjenkins/) - SeedSpark (https://seedspark.com/) You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117), on Spotify (https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS), or here (https://www.digitalgrowth.com/podcast). Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.
33min | Published on May 22, 2023
298) Know Thyself: How Financial Leaders Can Leverage Conative Self-Awareness
Our workaholic society often puts personal intelligence on a pedestal. But it’s our natural problem-solving instincts, or conative skills, that tend to make or break teams. That’s why the Digital Growth Institute is a major proponent of the Kolbe A Index (https://www.kolbe.com/), an evaluation that identifies how people “get things done.” In this episode of our Exponential Insights series, Ross Slater (https://www.linkedin.com/in/rossslater/), Partner and VP at Reach Capabilities (https://reachcapabilities.com/) and certified Kolbe consultant, tells us how the test can boost your team’s confidence , increase productivity, and reduce stress. As Ross said, if you and your team know yourselves, then you can do anything. By understanding ourselves, we can begin to understand each other. Join us as we discuss: - Why our conative abilities matter in professional team chemistry (8:19) - When conative cloning can harm your long-term outlook (18:36) - The future of prompt engineering in AI language learning models (29:14) Check out these resources we mentioned during the podcast: - Ross Slater (https://www.linkedin.com/in/rossslater/) - Reach Capabilities (https://reachcapabilities.com/) - Kolbe (https://www.kolbe.com/) You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117), on Spotify (https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS), or here (https://www.digitalgrowth.com/podcast). Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.
45min | Published on May 16, 2023
297) Sell From the Subconscious: Removing Friction With Neuromarketing
Neuroscientific studies have confirmed that our subconscious desires dictate most of the everyday choices we make. In other words, our human brains naturally tend to side with emotions over logic in decision-making, which is why several financial brands are now incorporating behavioral sciences into their marketing strategies. But this mode of thinking doesn’t stop with consumers. Roger Dooley (https://www.linkedin.com/in/dooley/), author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing (https://www.rogerdooley.com/books/brainfluence/), explains why your optimum customer experience will never exceed that of your employees. In this episode of our Exponential Insights series, we unpack why it’s time for financial leaders to start getting in touch with their emotions. Join us as we discuss: - Measuring emotional variables in leadership performance (4:19) - Real-world examples of a frictionless customer experience (11:15) - Neuroscience and the pursuit of empathetic self-awareness (21:20) Check out these resources we mentioned during the podcast: - Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing (https://www.rogerdooley.com/books/brainfluence/) - Friction: The Untapped Force That Can Be Your Most Powerful Advantage (https://www.rogerdooley.com/books/friction/) - RogerDooley.com (https://www.rogerdooley.com/) - Roger Dooley (https://www.linkedin.com/in/dooley/) You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117), on Spotify (https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS), or here (https://www.digitalgrowth.com/podcast). Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.
37min | Published on May 15, 2023
296) Stop Scaling Mediocrity: Curating Confidence Through Video in the Age of AI
Automation is dominating the marketing world with the continuing rise of regenerative AI. But as humanity continues its infant journey in this new frontier, many people are getting caught up in a lifeless deluge of digital pollution. And as returning guest Ethan Beute (https://www.linkedin.com/in/ethanbeute/), Chief Evangelist at BombBomb (https://bombbomb.com/?utm_medium=social&utm_source=linkedin&utm_campaign=Social_Pages) and co-author of Human-Centered Communication (https://bombbomb.com/book/human-centered/), suggested, people’s trust in digital content will further erode the worse the noise gets. In this episode of our Exponential Insights series, we examine why video could be the great differentiator in human relationships for financial leaders and their brands in the Age of AI. Join us as we discuss: - How video builds trust and differentiates your brand (8:02) - Communicating confidence in commercial relationships (22:07) - The dangers of producing AI-generated video at scale (35:54) Check out these resources we mentioned during the podcast: - ethan@bombbomb.com (mailto:ethan@bombbomb.com) - Ethan Beute (https://www.linkedin.com/in/ethanbeute/) - Human-Centered Communication: A Business Case Against Digital Pollution (https://bombbomb.com/book/human-centered/) You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117), on Spotify (https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS), or here (https://www.digitalgrowth.com/podcast). Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.
46min | Published on May 9, 2023
295) The Path to 100: Financial Wellbeing in a Longevity Contingency Plan
What if someone born today could comfortably live to 100 or even 150? As medical science and technology continue to advance exponentially, human life expectancy could reach unprecedented heights. A doubled lifespan sounds like a medical miracle, but it could come with some side effects, specifically in your retirement planning. In this episode of our Exponential Insights series, Steve Swanston (https://www.linkedin.com/in/sswanston/), Executive VP of Sales, Revenue, and Marketing at Velocity Solutions (https://myvelocity.com/), talks with us about financial wellbeing and longevity. Steve shares his thoughts on a pervasive instant gratification culture’s toll on personal health and why financial leaders need to start thinking about coaching people on extended life expectancies. Join us as we discuss: - Promoting good health habits with a positive mindset (8:20) - Measuring progress over perfection in personal wellbeing (20:19) - Why financial coaching will be critical in a future of longevity (32:35) Check out these resources we mentioned during the podcast: - sswanston@myvelocity.com (mailto:sswanston@myvelocity.com) -Steve Swanston (https://www.linkedin.com/in/sswanston/) - Velocity Solutions (https://myvelocity.com/) You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117), on Spotify (https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS), or here (https://www.digitalgrowth.com/podcast). Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.
42min | Published on May 8, 2023
294) Citizenship Leads to Ownership: Finding Community in a Networked World
The birth of social media spurned an exciting rise of digital communities in the early 2000s. But now the medium has become a frenetic networking pool exhausted of genuine empathy and belonging on major platforms. So how can financial brands bring their members together in a real community? To Penny Power (https://www.linkedin.com/in/pennypower/), Co-Owner Director of Business is Personal (https://www.pennypower.co.uk/), the answer is obvious — banks and credit unions can build a community by solving its citizen’s pains. In this episode of our Exponential Insights series, Penny shares how her tech background shaped her mission to coach business leaders on the necessity of community for disconnected people. Join us as we discuss: - Empathy and collaborating to achieve results through community (6:42) - Why financial leaders struggle to build communities (22:24) - Gaining ownership through the power of citizenship (37:34) Check out these resources we mentioned during the podcast: - penny@pennypower.co.uk (mailto:penny@pennypower.co.uk) - Penny Power (https://www.linkedin.com/in/pennypower/) - Business is Personal (https://www.pennypower.co.uk/business-is-personal-now-on-spotify/) You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117), on Spotify (https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS), or here (https://www.digitalgrowth.com/podcast). Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.
45min | Published on May 2, 2023

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