Banking on Digital Growth

Description

If you’re part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled by new technologies. Consumers now make purchase decisions long before they walk into a physical branch location, if they walk into a branch at all, while mobile banks, digital lenders, and fintechs have transformed traditional growth models rooted in legacy broadcast marketing and branch sales strategies.Get ready to gain practical insights, proven ideas, and empowering inspiration as financial brand marketing and sales leaders, along with the leading digital marketing and sales technology firms, share their stories to help you maximize your digital growth potential here on Banking on Digital Growth.

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481 episodes

130) #InsideDigitalGrowth : 3 Keys to Gaining Buy-In for Your Digital Growth Journey
Before you can set sail on your digital growth journey, you need everyone onboard. For many financial brands, it’s leadership who are afraid to board the ark… Even as the world they’ve always known floods around them. In the latest solo episode, Susan, a CMO at a Midwestern financial brand, writes to ask how to get buy-in from such change-resistant leaders and start a digital growth journey toward a better, brighter future. In this episode, I cover: - Why leaders cling to what they know — even when they know it’s no longer viable - The 3 most important first steps on your digital growth journey - Why digital growth is a mindset, not just a technology purchase - The value of a 90-day plan You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117) , on Spotify (https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS?si=fHuzJgpgRT-KNyBrEYt6Lw&dl_branch=1&nd=1) , or here (https://www.digitalgrowth.com/podcast/) . Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.
21min | Published on October 4, 2021
129) #DigitalGrowthJourneys: A Shared Language: Digital Growth Is a Team Sport
COVID-19 was a wake-up call for financial brands — but not how you might expect. Sure, it showed us how quickly things can change. But things were already changing without us, leaving us behind. Fintechs, online-only banks — these should have been our wake-up call. We can no longer afford to do things the way we’ve always done them. Because if you’re not growing, you’re dying. That’s the philosophy of my latest guest, Tiffani Davis (https://www.linkedin.com/in/tiffani-davis/) , Vice President, Manager of Client Experience at Centier Bank (https://www.centier.com/) , who reached out to me last year about the growth-centered community she was building to help prevent her financial brand from being left in the dust. In this episode, we discuss: - Why financial brands have historically been slow to innovate — and why that has to change - The value of education, community and a shared language around digital growth - How automation frees you from the mundane and allows you to deliver a more human experience You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117) , on Spotify (https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS) , or here (https://www.digitalgrowth.com/podcast) . Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.
40min | Published on September 28, 2021
128) #ExponentialInsights: Modern Leadership in a Hyperconnected World
The world has changed — which means leadership has changed. Modern leadership requires empathy and coaching, not decrees from on high. This new rapidly-changing, hyper-connected, purpose-driven world demands new leaders who can keep up. And today’s guest, Laurie Maddalena (https://www.linkedin.com/in/lauriemaddalena/) , CEO/Chief Leadership Consultant at Envision Excellence (https://www.envisionexcellence.net/), has some amazing recommendations for how you can cultivate these skills and develop these kinds of leaders. In this episode, we discuss: - The value of disconnecting in a hyperconnected world - Why we need to let potential future leaders peek behind the curtain of leadership - Why great leaders understand their value no longer lies in their technical expertise You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117) , on Spotify (https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS) , or here (https://www.digitalgrowth.com/podcas) . Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.
50min | Published on September 27, 2021
127) #ClarityCalls: What to Do When Leadership Doesn’t Set Clear Goals
Anyone with young children understands how much exploration and discovery we lose as adults. But many financial brands need to start thinking like a kindergartner again. That’s because when it comes to digital growth, curiosity is a key competitive advantage. In this Clarity Calls episode, the curiosity of my guest, Abby Boggs-Johnson (https://www.linkedin.com/in/abbyboggsjohnson/) , Digital Marketing Officer at Western State Bank (https://www.westernbanks.com/) , leads her to ask an important question: How do you get leadership to define what matters most to them? We discuss this question and arrive at some key insights, including: - The pros and cons of starting with a blank slate - How to think about metrics and KPIs - How to use the GRO (growth, roadblocks, opportunities) framework as a map for your digital growth journey You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117), on Spotify (https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS) , or here (https://www.digitalgrowth.com/podcast) . Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.
30min | Published on September 21, 2021
126) #ClarityCalls: Why Are Financial Brands Scared of Outbound?
“We don’t sell, we build relationships…” In banks and credit unions, sales has become a dirty word. But what about growth? If you care about growth, your leaders can’t be scared of leads. In this Clarity Calls episode, guest Paula Tompkins (https://www.linkedin.com/in/paula-tompkins-053a175/) , CEO and Founder, ChannelNet (https://www.channelnet.com/), and I di scuss how to convince bank and credit union executives and their marketing teams that their primary job is to drive qualified leads back into the business to ensure conversions and ROI. We cover: - How sales became a dirty word in finance (and what to do about it!) - The importance of outbound for growth - Technology’s role in transformation You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117), on Spotify (https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS) , or here (https://www.digitalgrowth.com/podcast) . Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.
26min | Published on September 20, 2021
125) #ExponentialInsights: The Human-Digital Connection: Why It Should Matter to Financial Brands
The past 18 months may have made it clear that digital is the key to survival in a world that can transform so drastically so quickly… But they’ve also made it clear that digital is meaningless without the human element. The best technology is the one that augments the human — not the one that replaces them. Today’s guest, Joe Welu (https://www.linkedin.com/in/joe-welu-4056726/) , CEO and Founder of Total Expert (https://totalexpert.com/) , is an expert on the human-digital connection and he joins the show to help you take the first step in marrying the two. In this episode, we discuss: - Why the future of technology will be exceedingly human - The importance of short-term wins in a world where everything can change overnight - How to incorporate the human into your digital journey You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117) , on Spotify (https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS) , or here (https://www.digitalgrowth.com/podcast) . Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.
34min | Published on September 14, 2021
124) #ExponentialInsights: Empowering the Growth Potential of Teams with Kolbe
Self-awareness isn’t just about you. It’s about understanding the thoughts and behavior of others better so that you can communicate more effectively and build better relationships. After all, at the center of digital growth is human connection. In this episode, I interview Digital Growth Institute’s (https://www.digitalgrowth.com/) own Audrey Cannata (https://www.linkedin.com/in/audrey-cannata-6784191a1/) , Content and Community Specialist, about a tool we love to use: the Kolbe System. Join us as we discuss: - How to leverage your innate strengths personally and professionally - The three parts of the mind and how they sync - Kolbe’s four operating modes and what they mean - What happens when you work outside of your operating mode - Promoting team unity and efficiency with Kolbe Check out these resources we mentioned during the podcast: Banking on Digital Growth Episode 26 w/ Dr. Benjamin Hardy (https://open.spotify.com/episode/00XTsGTuHUVoJrw0ikznsS?si=45d1d8ff66c64810&nd=1) The Kolbe System (https://www.kolbe.com/) You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117), on Spotify (https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS) , or here (https://www.digitalgrowth.com/podcast) . Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.
44min | Published on September 13, 2021
123) #ClarityCalls: How to Build a Customer-Driven Community
How do you build a community of your customers from whom you can gain key insights about your financial brand? What obstacles stand in the way? In today’s Clarity Calls episode, Erin Caldwell (https://www.linkedin.com/in/erinhcaldwell/) , Director of Client Voice at MX (https://www.mx.com/) , and I dive into these questions to find out how to make Erin’s customer-driven community the best it can be. In this episode, we discuss: Erin’s customer-driven community Ensuring the sturdiness of a community built of competitors The four C’s of community You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117) , on Spotify (https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS) , or here (https://www.digitalgrowth.com/podcast) . Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.
27min | Published on September 7, 2021
122) #ClarityCalls: How to Maintain Your Brand’s Humanity in a Digital World
After COVID rapidly accelerated everyone’s digital transformation timeline, many have come to expect digital-first… well, everything. But how do you maintain true human relationships without human-to-human interaction? In this Clarity Calls episode, that’s the problem today’s guest, Jon Voorhees (https://www.linkedin.com/in/jonvoorhees/) , Director, Distribution Strategy & Business Development at TerraStrat Group, (https://www.terrastrat.com/) and I wrestle with. We discuss: Why there will always have to be a human component in finance The education component of creating more human interactions How digital tools can help us be more human when a problem arises You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117) , on Spotify (https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS) , or here (https://www.digitalgrowth.com/podcast) . Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.
35min | Published on September 6, 2021
121) #ClarityCalls: Transform Your Marketing Team for Personalized Content
How do marketing teams and their supporting departments need to transform to have an infrastructure conducive to one-to-few communication? That question comes from today’s guest, Bradley Blue (https://www.linkedin.com/in/mistersocial/) , Vice President, Digital Marketing at Logix Federal Credit Union (https://www.logixbanking.com/) , and in this episode, I go over exactly what it takes, including: How to overcome the difficulty of creating content operations How to be proactive while retaining the ability to be reactive How to make sure your technology helps you achieve your marketing goals You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117) , on Spotify (https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS) , or here (https://www.digitalgrowth.com/podcast) . Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.
25min | Published on August 31, 2021

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