Banking on Digital Growth

Description

If you’re part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled by new technologies. Consumers now make purchase decisions long before they walk into a physical branch location, if they walk into a branch at all, while mobile banks, digital lenders, and fintechs have transformed traditional growth models rooted in legacy broadcast marketing and branch sales strategies.Get ready to gain practical insights, proven ideas, and empowering inspiration as financial brand marketing and sales leaders, along with the leading digital marketing and sales technology firms, share their stories to help you maximize your digital growth potential here on Banking on Digital Growth.

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481 episodes

120) #DigitalGrowthJourneys: Digital Growth - A Travelogue
Just like climbing a mountain, taking the first steps on your digital growth journey are often the hardest — you look ahead and all you see is how far you have to go. But eventually, you’ll look back and be amazed by how far you’ve come. Just ask Deborah Lumpkin (https://www.linkedin.com/in/deborah-robinson-lumpkin-88b399b/) , Senior Partner at Centier Bank (https://www.centier.com/) , where each department has embarked on a digital growth journey together — which has fostered more collaboration and has everyone speaking a common language. In this episode, we discuss: Why content is the key to digital growth success How to structure your teams for digital growth How to align your teams and have them marching in tandem on a shared digital growth journey You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117) , on Spotify (https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS) , or here (https://www.digitalgrowth.com/podcast) . Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.
41min | Published on August 24, 2021
119) #ExponentialInsights: Being Human at Every Turn - Sales & Customer Experience
When was the last time you were happy to get an automated email? Probably… well, never. Right? Meanwhile, sales is rarely held accountable for the terrible customer experience they create. We can do better. We just need to be a little more human. My guest today,James Gilbert, Head of Marketing - CRMNext, is a big believer that more empathy — more humanity — in business is the only path forward for financial brands in today’s world. In this episode, we discuss: - How to have better conversations - How to infuse more humanity into your brand - The three pillars of a successful marketing team You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117) , on Spotify (https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS) , or here (https://www.digitalgrowth.com/podcast) . Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.
33min | Published on August 17, 2021
118) #ExponentialInsights: Are You Wasting Your Sales Team?
How much time does your sales team spend calling voicemail inboxes? Afterwards, do they have to punch that call into a CRM? If so, you might be wasting one of your financial brand's most valuable resources. Salespeople are too important to waste on anything other than speaking with customers. So says my latest guest, Chris Beall (https://www.linkedin.com/in/chris-beall-7859a4) , CEO at ConnectAndSell (https://connectandsell.com/) , an expert in the most effective ways to utilize sales teams. In this episode, we discuss: How automation can help you make the most of your sales team The best phrase to use on an unscheduled call The two biggest mistakes holding financial brands back You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117) , on Spotify (https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS) , or here (https://www.digitalgrowth.com/podcast) . Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.
40min | Published on August 16, 2021
117) #ExponentialInsights: Why You’ve Been Overlooking the Female Financial Market
It was only a 1988 bill that allowed women not to have a male signature for their business loan. Women just haven’t had the same generational runway that men have had, especially when it comes to business and finance. In this episode, I interview Brian Harris (https://www.linkedin.com/in/brianharrisbam/), Executive Creative Director at Bradley and Montgomery (https://bamideas.com/), about growing a niche market and improving our marketing messaging to women. Brian talks with me about: - The size and nature of the perceived financial gap - How FinTech has fostered an attitude of empathy - Representation: showing a 27-year-old woman shopping for a home - Being where your growth market is Internalizing your goal of understanding what you’re saying to women Related Episodes - Ep. 71 w/ Jeffrey Kendall (https://www.digitalgrowth.com/podcast/banks-and-credit-unions-market-segmentation-niche-nymbus) - Ep. 105 w/ Jennifer Beeston (https://www.digitalgrowth.com/podcast/banks-and-credit-unions-video-content-youtube-marketing) - Ep. 111 w/ James Robert Lay (https://www.digitalgrowth.com/podcast/banks-and-credit-unions-ratings-financial-brands-niche) https://www.digitalgrowth.com/podcast/banks-and-credit-unions-consumer-marketing-niche- Ep. 115 w/ James Robert Lay (https://www.digitalgrowth.com/podcast/banks-and-credit-unions-consumer-marketing-niche) You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117), on Spotify (https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS), or here (https://www.digitalgrowth.com/podcast). Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.
41min | Published on August 10, 2021
116) #ExponentialInsights: Marketing Automation: Data-Driven or Death by Data?
As marketers, all want to be more data-driven, right? Well, it’s just as important to avoid “death by data.” We don’t just need more data — we need better data we can use. Today’s guest is here to help you do just that. Kristin Harrison (https://www.linkedin.com/in/kristin-harrison), Director Of Business Development at Webstrategies Inc. (https://www.linkedin.com/company/webstrategies-inc-), where she is leading the data-driven, digital marketing revolution. In this episode, we discuss: - How a data-driven mindset leads us out of the cave of complacency - The importance of marketing automation - How to foster alignment between sales, marketing and the rest of your organization You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117), on Spotify (https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS), or here (https://www.digitalgrowth.com/podcast). Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.
38min | Published on August 9, 2021
115) #InsideDigitalGrowth: Consumer Personas - Obtaining Executive Buy-In on Niching
Today, I’m tackling this listener question: How can our marketing team get executive buy-in to commit and focus our marketing and sales on a niche with the development of consumer personas? In this solo episode, you’ll hear from me, James Robert Lay (https://www.linkedin.com/in/jrwlay/), CEO at Digital Growth Institute (https://www.digitalgrowth.com/), about how to reimagine niches as defined not by geographical boundaries but mental ones. In this episode we discuss: - What personas are and how they create empathy - Setting geography aside in favor of targeting niche beliefs - Examples of successful financial brands built on niches that may surprise you - What consumer personas and niches can do for you Listen to these related episodes: - Ep. 94. How to Best Serve the SMB Market with Embedded Fintech (https://www.digitalgrowth.com/podcast/banks-and-credit-unions-small-business-payments-fintech) (with Derik Sutton) - Ep. 109. Predicting FinTech & Strategies to Stay Relevant (https://www.digitalgrowth.com/podcast/credit-unions-banks-fintech-prediction-entrepreneurship-alex-sion) (with Alex Sion) You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117), on Spotify (https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS), or here (https://www.digitalgrowth.com/podcast). Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.
30min | Published on August 3, 2021
114) #ExponentialInsights: Delivering a More Human Experience Through Automation
Digital transformation doesn’t succeed or fail based on the technology… Its success is dependent on the people. It’s our individual humanity — our own transformation — that matters. Which is why today’s guest, Jeff Ward (https://www.linkedin.com/in/jeffrey-ward-6226319/), Enterprise Executive at Decisions (https://decisions.com/), says we shouldn’t fear automation — we should embrace it. Because when we automate the routine, we free ourselves up to deliver the exceptional. In this episode, we discuss: - How to use automation to deliver a more human experience - Why automation is not going to take your job - How automation factors into the employee experience You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117), on Spotify (https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS), or here (https://www.digitalgrowth.com/podcast). Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.
37min | Published on August 2, 2021
113) #ExponentialInsights: Building Your Website’s Financial Brand w/ Laura Dolan
I’m turning the tables on you in this one. After over 100 episodes as your host, I surrender that seat to Laura Dolan (https://www.linkedin.com/in/laura-dolan-62864120/), Senior Content Marketing Manager at Optimizely (https://www.optimizely.com/), as she interviews me about building a website that sells. In this episode we discuss: Why a glorified online brochure won’t cut it for your website Strategies for calls to action (CTAs) Cognitive load and intrinsic cause Trust, video, and communication techniques Behavioral economics and building your content strategy gear-by-gear Check out these resources we mentioned during the podcast: Using Zoom As a Bank or Credit Union (https://www.digitalgrowth.com/blog/zoom-video-for-banks-and-credit-unions) You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117), on Spotify (https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS), or here (https://www.digitalgrowth.com/podcast). Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.
59min | Published on July 27, 2021
112) #InsideDigitalGrowth: 4 Types of Attribution: Measuring Conversion & Acquisition
How can we improve the way our marketing measures and reports on customer acquisition using digital channels right now? We're pretty much just measuring clicks, but not conversions, and not acquisitions. In this episode, I'll be answering this question from Andrew, a CMO for a financial brand on the west coast. I’ll cover: - The view of marketing as a cost center (or, worse, kids playing with crayons) - The 4 types of attribution - How to find your cost per acquisition You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117), on Spotify (https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS), or here (https://www.digitalgrowth.com/podcast). Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.
31min | Published on July 26, 2021
111) #InsideDigitalGrowth: Niche Is the New Local - A Fireside Chat
The old model for financial brands was always based around geography — find your local market and serve it. These days, there are no local markets… Only niches. In this very special episode, I join Mary Wisniewski (https://www.linkedin.com/in/mary-wisniewski-3a7578b/) and Jeffery Kendall (https://www.linkedin.com/in/jeffery-kendall-5967234/) to discuss how to harness the power of niche in your financial brand. We cover: - Why niche is the new local - How to build a portfolio of niches - How to find a niche to target You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117), on Spotify (https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS), or here (https://www.digitalgrowth.com/podcast). Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.
1h10 | Published on July 20, 2021

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