Banking on Digital Growth

Description

If you’re part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled by new technologies. Consumers now make purchase decisions long before they walk into a physical branch location, if they walk into a branch at all, while mobile banks, digital lenders, and fintechs have transformed traditional growth models rooted in legacy broadcast marketing and branch sales strategies.Get ready to gain practical insights, proven ideas, and empowering inspiration as financial brand marketing and sales leaders, along with the leading digital marketing and sales technology firms, share their stories to help you maximize your digital growth potential here on Banking on Digital Growth.

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479 episodes

108) #ExponentialInsights: Creating Value Through Focus in the Finance Industry
Empathy, diversity, & valuing the consumer are all at the core of why many big banks are losing out to smaller financial institutions. For too long, banking staples have put profit over the consumer experience and people are taking notice. Bradley Leimer (https://www.linkedin.com/in/leimer/), Founder of Unconventional Ventures (https://www.linkedin.com/company/unconventional-ventures/), joins the show to discuss pain points for traditional banks and strategies to adopt a new empathetic approach. What we talked about: Going Beyond Good in Financial Services Opportunities of Innovating w/ Empathy for Financial Brands Inclusivity & Losing Community in Big Banking How to Be Profitable w/ Purpose Roadblocks for Financial Brands to Adopt a Consumer-First Approach Actionable Step for the Listeners Check out these resources we mentioned during the podcast: Beyond Good by Theodora Lau & Bradley Leimer (https://www.amazon.com/Beyond-Good-Technology-Purpose-driven-Revolution/dp/1789667313) Kendrascott.com (https://www.kendrascott.com/) One Vision Podcast (https://podcasts.apple.com/us/podcast/one-vision/id1437403389) Bradley’s Twitter (https://twitter.com/leimer?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor) Bradley@Unconventionalventures.com (mailto:Bradley@Unconventionalventures.com)To hear more interviews like this one, subscribe to Banking On Digital Growth (https://www.digitalgrowth.com/podcast) on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117), Spotify (https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS), or your preferred podcast platform. Hosted on Ausha. See ausha.co/privacy-policy for more information.
31min | Published on July 12, 2021
107) #DigitalGrowthJourneys: Educating & Creating a Better Customer Experience within Banking
When business feels “good enough,” it can lead to a decline in customer experience. Providing new ways to educate customers and make the banking process easier should not only be looked at as advantageous to the success of the bank, but as a reminder that helping the customer is the first priority. Paul Long (https://www.linkedin.com/in/ptlong/), Senior Vice President - Business Banking & SBA Lending at Timberland Bank (https://www.linkedin.com/company/timberland-bank/), joins the show to discuss his approach to providing customers with a first-rate digital experience and always giving more than he will ever get back. What we talked about: 4 Pillars of Personal Growth for the Commercial Banker The 3 Different Kinds of Bankers The Princess Problem & How to Deal w/ a Surplus of Business A Proactive VS. Reactive Stance to Business Investing in Videos and Podcasts w/ the Intention to Educate Balancing ROI and Content Production Actionable Advice from Paul to the Listeners Check out these resources we mentioned during the podcast: Delivering Happiness by Tony Hsieh (https://www.amazon.com/Delivering-Happiness-Profits-Passion-Purpose-ebook/dp/B003JTHXN6) https://paultlong.com/ (https://paultlong.com/) To hear more interviews like this one, subscribe to Banking On Digital Growth (https://www.digitalgrowth.com/podcast) on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117), Spotify (https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS), or your preferred podcast platform. Hosted on Ausha. See ausha.co/privacy-policy for more information.
36min | Published on July 6, 2021
106) #InsideDigitalGrowth - The Impact of One Bad Review: Strategies for Improving the Ratings System Experience
Ratings & reviews of a business can make all the difference in the business’ success. But with so many options for rating systems, where should a business focus their attention? Yelp or Google My Business or a combination of the two? James Robert Lay (https://www.linkedin.com/in/jrwlay/), Host of the Banking of Digital Growth (https://www.digitalgrowth.com/podcast) Podcast, discusses his take on best strategies for navigating rating systems. What we talked about: The Importance of a Good or Bad Review for the Success of a Business The Secret of Ratings Ratios Whether to Focus Attention on Yelp or Google My Business & Strategies Setting Up an Engagement Strategy Check out this resource mentioned during the podcast: Andrew Thomas’ Inc.com Article (https://www.inc.com/andrew-thomas/the-hidden-ratio-that-could-make-or-break-your-company.html) To hear more interviews like this one, subscribe to Banking On Digital Growth (https://www.digitalgrowth.com/podcast) on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117), Spotify (https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS), or your preferred podcast platform. Hosted on Ausha. See ausha.co/privacy-policy for more information.
26min | Published on July 5, 2021
105) #ExponentialInsights: Content Creation: The Skill of the Decade
Content creation will be the number one most in-demand skill over the next decade. If you want to maximize your digital growth potential, you need to master creating killer content. But where do you start? To answer that, I turn to someone who has built an incredible brand YouTube with phenomenal content: Jennifer Beeston (https://www.linkedin.com/in/jenniferbeeston/), SVP of Mortgage Lending at Guaranteed Rate (https://www.rate.com/). She joins the show to share the insights she picked up along the road to 4.5 million views on YouTube. We discuss: - Why YouTube can help you maximize your digital growth potential - Why you need to work with compliance when launching your content - Why it’s not about the views, it’s about the conversion Check out these resources we mentioned during the podcast: - Jennifer’s YouTube (https://www.youtube.com/channel/UCMZaTquZW50DRMawV6uepuA) You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117), on Spotify (https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS), or here (https://www.digitalgrowth.com/podcast). Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.
34min | Published on June 29, 2021
104) #DigitalGrowthJourneys: Why Conversational Content Wins
When it comes to financial content, there is a myth that everything needs to be formal and traditional. So many financial brands are limiting their reach by not producing conversational content. Just ask today’s guest Madeline Anderson-Balme (https://www.linkedin.com/in/madelineandersonbalmer/), Marketing Manager at MIT Federal Credit Union (https://www.mitfcu.org/), where she exploded the brand’s audience by connecting in a conversational way. In this episode, we discuss: - Why a conversational approach is so effective - How to get buy-in for a new content approach - Why home-grown content beats curated content You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117), on Spotify (https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS), or here (https://www.digitalgrowth.com/podcast). Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.
28min | Published on June 28, 2021
103) #ExponentialInsights - It Takes a Village: Why the Best SEO Is Local
The rumors of SEO’s death have been greatly exaggerated… Probably by people who aren’t doing it right. Today’s guest understands better than most the right way to approach SEO. Scott Gardner (https://www.linkedin.com/in/scottgardner/), Founder at New Media Advisors (https://www.newmediaadvisors.com/), joins the show to teach you how to nail that approach. We discuss: - Why all SEO is local - The advantages smaller institutions have over their large national competitors - Why you need to interview the experts if you want to craft killer content You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117), on Spotify (https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS), or here (https://www.digitalgrowth.com/podcast). Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.
36min | Published on June 22, 2021
102) #ExponentialInsights - The 3 Biggest Opportunities in Small Business Lending
Small business banking is 20% of global banking revenue, which means if you are a bank or credit union… You can’t afford not to do it. When you want to figure out the best SMB lending model, you turn to today’s guest, Gord Baizley (https://judi.ai/team/gord-baizley/), CEO at JUDI.AI (https://judi.ai/). He joins the show to discuss: - The 5 biggest opportunities in small business lending - The culture required to thrive in small business lending - The importance of benchmarking and being able to iterate quickly You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117), on Spotify (https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS), or here (https://www.digitalgrowth.com/podcast). Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.
29min | Published on June 21, 2021
101) #ExponentialInsights - Digital Training for Employees: Bringing Focus to the Customer Experience w/ John Findlay
While the COVID-19 Pandemic has encouraged the transition to digital, many still struggle to fully comprehend its importance and how to integrate it. Oversight can lead to employees unsure of how to use new technologies, resulting in a poor customer experience. John Findlay (https://www.linkedin.com/in/john-findlay-a03545/), CEO of LemonadeLXP (https://www.linkedin.com/company/lemonadelxp/), joins the show to discuss the digital transformation and how companies can embrace the change and benefit. What was talked about: - Giving Equal Focus to New Technologies & People - Educating Internal Teams to Improve the Customer Experience - The Dos and Don’ts of Employee Training - Why Attention to the Customer Experience is on the Rise - Financial Education for the Masses - Key Takeaways for the Listener Check out the resources below for more information: - John’s LinkedIn (https://www.linkedin.com/in/john-findlay-a03545/#) - JFindlay@LemonadeLXP.com (mailto:JFindlay@LemonadeLXP.com) To hear more interviews like this one, subscribe to Banking On Digital Growth (https://www.digitalgrowth.com/podcast) on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117), Spotify (https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS), or your preferred podcast platform. Hosted on Ausha. See ausha.co/privacy-policy for more information.
37min | Published on June 15, 2021
100) #InsideDigitalGrowth - 10 Key Insights from Our First 100 Episodes
The last year wasn’t what anyone expected, but plenty of good things came out of the chaos of the pandemic. Here at Banking on Digital Growth, the silver lining comes in the form of 100 episodes. And it wouldn’t be possible without you. To celebrate, I’ve curated the key insights from the top 10 episodes — picked by you, the dear listener. So, I’d love for you to join this very special episode you made possible as we countdown the most important lessons from some of our phenomenal guests: Chris Skinner (https://www.linkedin.com/in/cmskinner/), Ron Shevlin (https://www.linkedin.com/in/ronshevlin/), Jay Palter (https://ca.linkedin.com/in/jaypalter), Matt Monge (https://www.linkedin.com/in/mattmonge/), Whitney Loe (https://www.linkedin.com/in/whitney-loe-scms-b864b782), Jeffery Kendall (https://www.linkedin.com/in/jeffery-kendall-5967234), Eric Berg (https://www.linkedin.com/in/ericberg-dntblnk/), Kim Snyder (https://www.linkedin.com/in/kimberlybsnyder/), Bryan Clagett (https://www.linkedin.com/in/bryanclagett), and Kara Yaquinta (https://www.linkedin.com/in/karayaquinta). You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117), on Spotify (https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS), or here (https://www.digitalgrowth.com/podcast). Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.
48min | Published on June 14, 2021
99) #InsideDigitalGrowth - To Bot or Not to Bot? That Is the Question
How critical are chatbots for our website? Today, as part of the Digital Growth Series, I’m answering that question from Frank, a marketing director for a financial brand on the east coast. Chatbots can make or break a digital experience. So, before you dive in, you need to consider a few things. In this episode, I explain: - The 3 considerations you need to address before implementing a chatbot -The experience of chatbots: acknowledging the generation gap and avoiding the uncanny valley - The most effective way to implement a chatbot with today’s technology Check out these resources we mentioned during the podcast: - Conversational Marketing (https://www.drift.com/conversational-marketing/) You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117), on Spotify (https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS), or here (https://www.digitalgrowth.com/podcast). Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.
15min | Published on June 8, 2021

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