Banking on Digital Growth

Description

If you’re part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled by new technologies. Consumers now make purchase decisions long before they walk into a physical branch location, if they walk into a branch at all, while mobile banks, digital lenders, and fintechs have transformed traditional growth models rooted in legacy broadcast marketing and branch sales strategies.Get ready to gain practical insights, proven ideas, and empowering inspiration as financial brand marketing and sales leaders, along with the leading digital marketing and sales technology firms, share their stories to help you maximize your digital growth potential here on Banking on Digital Growth.

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476 episodes

75) #ExponentialInsights: Building Your Brand From the Boring Middle ft. Chris Snyder
Look at big sexy ad agencies. They create funny commercials and spin off huge ad campaigns. They're the top. Now, look at the bottom. You should see tech, web dev, mobile apps, and all that crazy stuff. Okay, raise your eyes to the middle. The middle is landing page optimization, forms, and buyer psychology. The middle is MailChimp. The middle is where you win. In this episode of Banking on Digital Growth, I talk with Chris Snyder (https://www.linkedin.com/in/csnyder25/), founder of Banks.Com (http://banks.com/), a reliable and trustworthy source, democratizing access to information for financial brands and those they educate and empower. We talked about: - The value of Kolbe profiles to understand natural operating systems - Why you need to double down on sustainability - Ways to measure progress besides unit economics You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117), on Spotify (https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS), or here (https://www.digitalgrowth.com/podcast). Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.
29min | Published on March 16, 2021
74) #ExponentialInsights: Your Newest Business Strategy - Loving Your People ft. Mohammad Anwar
If you could triple your revenue in 3 years with a new business strategy, would you do it? In that case, love is your newest business strategy. In this episode, I interview Mohammad Anwar (https://www.linkedin.com/in/manwarsoftway/), President & CEO of Softway (https://www.softway.com/) and host of Love As a Business Strategy (https://www.softway.com/laabs) podcast, about how he transformed himself and his business with a people-first approach. What we talked about: -What love means in the workplace -Mohammad’s aha moment & ensuing self-awareness -Steps for leaders to transform their culture with love -The hardest and most important micro-commitment for a leader You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117), on Spotify (https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS), or here (https://www.digitalgrowth.com/podcast). Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.
43min | Published on March 15, 2021
73) #DigitalGrowthJourneys: Business Alignment - The Key to Your Digital Transformation ft. Cory LeBlanc
Want to know the secret to a smooth and successful digital transformation? Business alignment. Many businesses think digital transformation is about adopting technology without any real understanding of business needs, but our guest, Cory LeBlanc (https://www.linkedin.com/in/corey-leblanc-9609006/), a Fintech Co-Founder, joins us to debunk that mindset and provide other sharp insights from his personal digital growth journey. On this episode, we talk about: -How honesty drives transformation -Adopting technology for all the wrong reasons -Reinventing how community banks can serve their clients -Why it’s important to get the business lines involved with your digital transformation at the very beginning You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117), on Spotify (https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS), or here (https://www.digitalgrowth.com/podcast). Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.
31min | Published on March 10, 2021
72) #ExponentialInsights: 5 Steps to Improve Your Customers’ Financial Wellness
When it comes to the virus, the end of the pandemic is in sight. But the financial implications will be felt for years. And financial brands need to step up and help. That’s why Whitney Loe (https://www.linkedin.com/in/whitney-loe-b864b782), Director of Business Development at Ignite Sales (https://ignitesales.com/), has outlined a 5-step plan every financial brand can follow to help their customers’ long-term financial wellness. In this episode, we discuss: - The pandemic’s impact on financial wellness - What “digital” really means - The 5 steps you need to take to improve your customers’ financial wellness You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117), on Spotify (https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS), or here (https://www.digitalgrowth.com/podcast). Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.
29min | Published on March 4, 2021
71) #ExponentialInsights: Target Fixation: Transformation Is Looking Where You’re Going feat. Jeffery Kendall
When we learn to drive, why do we steer towards what we want to avoid? It’s called target fixation — you need to look where you’re going to travel. The same applies to digital transformation. That’s one of the insights Jeffery Kendall (https://www.linkedin.com/in/jeffery-kendall-5967234), Chairman & CEO at NYMBUS (https://www.nymbus.com/), learned in his ongoing mission to help financial brands and to delight members and customers with best-in-class digital banking solutions. In this episode, we discuss: - Why the market rewards solutions to hard problems, not easy ones - Target fixation and keeping your eye on the road ahead - Market segmentation and why most financial institutions get it wrong You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117), on Spotify (https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS), or here (https://www.digitalgrowth.com/podcast). Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.
41min | Published on March 2, 2021
69) #ExponentialInsights: Why Exponential Technologies Demand Exponential Teamwork feat. Dan Sullivan
These days, technology advances exponentially. If we only grow linearly, we’ll never harness its true power. Transformation isn’t about technology; it’s about people. And one way to transform your people is through exponential teamwork. It’s a concept Dan Sullivan (https://www.linkedin.com/in/dansullivansc/), Founder and President at Strategic Coach (https://www.strategiccoach.com/) and author of over 30 books, including Who Not How (https://www.amazon.com/Who-Not-How-Accelerating-Teamwork-ebook/dp/B0867ZJ151/ref=sr_1_2?dchild=1&keywords=dan+sullivan&qid=1612861586&s=digital-text&sr=1-2), discovered early on in his career — and it has fueled his success ever since. In this episode, we discuss: - The wisdom in procrastination - Exponential teamwork - Finding who to be a hero to You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117), on Spotify (https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS), or here (https://www.digitalgrowth.com/podcast). Hosted on Ausha. See ausha.co/privacy-policy for more information.
30min | Published on February 23, 2021
70) #ExponentialInsights: Building a Personal Brand Means Investing In Yourself feat. Greg Martin
You’ve heard the saying: There are riches in the niches. Well, it’s true — especially when building a personal brand. Just ask Greg Martin (https://www.linkedin.com/in/the-entrepreneurs-banker/), Chief Consultant at The Entrepreneur’s Banker (https://theentrepreneursbanker.com/) and Commercial Banker at Truist (https://www.truist.com/?cid=PS%7CGoogle_BD_PFI_Exact%7CPFI%7CGOOG%7C&s_kwcid=AL!4238!3!410984788506!e!!g!!truist&ef_id=Cj0KCQiApY6BBhCsARIsAOI_GjbsXCEkSanJ1EdbCky1wjLPQ6mYZV9P4ey5F0QctCLKBdDjf_hlu-kaAibrEALw_wcB:G:s&s_kwcid=AL!4238!3!410984788506!e!!g!!truist&kwid=kwd-393354357117), whose killer LinkedIn content has made him The Entrepreneur’s Banker. He joins me on the latest episode to discuss: - The importance of delivering value and building a personal brand - Why it’s never about you — it’s about the hero (your customers) - How to get started with your personal brand You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117), on Spotify (https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS), or here (https://www.digitalgrowth.com/podcast). Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.
35min | Published on February 23, 2021
68) #ExponentialInsights: The 5 P’s of Digital Growth & Transformation feat. Jeffrey Ward
Digital transformation is thrown around a lot. Many say they’re aiming to transform, but few do — why is that? Usually, it’s because they are missing a key ingredient… And that’s almost always one of the 5 P’s of digital growth and transformation. Jeffrey Ward (https://www.linkedin.com/in/jeffrey-ward-6226319/), Enterprise Executive at TurnKey Lender (https://www.turnkey-lender.com/), knows all about the 5 P’s from his LinkedIn Live video series, 15 Minutes, where he has interviewed dozens of leading minds in financial brand marketing, sales and Fintech. In this episode, we discuss: The power of personal branding How branding meshes with content-based networking The 5 P’s of digital growth and transformation You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117), on Spotify (https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS), or here (https://www.digitalgrowth.com/podcast). Hosted on Ausha. See ausha.co/privacy-policy for more information.
30min | Published on February 16, 2021
67) #ExponentialInsights: Doing Digital: Why Traditional Banks Must Transform feat. Chris Skinner
Many out there understand that traditional banks need to digitally transform or die. It’s one thing to say you are going to transform… But it’s meaningless without first answering the question: Into what? In this #ExponentialInsights episode, I sit down with Chris Skinner (https://www.linkedin.com/in/cmskinner/), Author of Doing Digital (https://www.amazon.com/Doing-Digital-Lessons-Chris-Skinner/dp/9814841439), and discuss what it really means to digitally transform traditional banking. We cover: Why digital transformation can’t be delegated to a department Why digital transformation really isn’t about technology at all Why the digitally-native fintechs will always have a leg up on traditional banks You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117), on Spotify (https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS), or here (https://www.digitalgrowth.com/podcast). Hosted on Ausha. See ausha.co/privacy-policy for more information.
34min | Published on February 15, 2021
66) #ExponentialInsights: Facing Your Fears About Customer Experience Optimization During COVID w/ Sue Woodard
"Customer experience" seemed like just another big business buzzword. Until 2020 hit. All of a sudden, we were forced to reinvent, reimagine, and revisit the whole concept of customer experience. We found immense opportunities for growth. In this episode of Banking on Digital Growth, I talk with Sue Woodard (https://www.linkedin.com/in/sue-woodard-1401b55/), Chief Customer Officer at Total Expert (https://totalexpert.com/), a fintech software company that built the first enterprise-grade experience platform purpose-built for the modern financial institutions. We talked about: The time Sue went swimming with sharks and what she learned about life What holds us back from optimizing customer experience Why you need to press "pause" on digital and have a face-to-face conversation You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117), on Spotify (https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS), or here (https://www.digitalgrowth.com/podcast). Hosted on Ausha. See ausha.co/privacy-policy for more information.
35min | Published on February 9, 2021

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