Banking on Digital Growth

Description

If you’re part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled by new technologies. Consumers now make purchase decisions long before they walk into a physical branch location, if they walk into a branch at all, while mobile banks, digital lenders, and fintechs have transformed traditional growth models rooted in legacy broadcast marketing and branch sales strategies.Get ready to gain practical insights, proven ideas, and empowering inspiration as financial brand marketing and sales leaders, along with the leading digital marketing and sales technology firms, share their stories to help you maximize your digital growth potential here on Banking on Digital Growth.

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476 episodes

65) #ExponentialInsights: Bank of Tomorrow: Why We Should Look Outside the Industry w/ Bryan Clagett
It’s not hard to see the financial industry has become stifled. It’s a victim of its own success and the commoditization of its products. And to fix it, we need to look outside the industry. In today’s episode, I’m joined by Bryan Clagett (https://www.linkedin.com/in/bryanclagett), Chief Revenue Officer (CRO) at Moven (https://moven.com/), to talk about why financial brands would do well to look for inspiration from outside the market. We discuss: Why innovation has slowed in the financial industry How other industries may be the key to solving the problem What the future of finance — and fintech, in particular — looks like You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117), on Spotify (https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS), or here (https://www.digitalgrowth.com/podcast). Hosted on Ausha. See ausha.co/privacy-policy for more information.
31min | Published on February 8, 2021
64) #ExponentialInsights: Gratitude: The #1 Element for Success in 2021 w/ Sam Kilmer
The mind can only hold one thought. But it can choose one of two opposing sides — positive or negative, abundance or scarcity. In 2019, we were running around to conferences and growing our digital presence at 7%, focused on what we didn't have. In 2020, suddenly, we were staying home and growing digital at 70%, learning to be grateful for what we had. In this episode of Banking on Digital Growth, I talk with Sam Kilmer (https://www.linkedin.com/in/samkilmer/), senior director at Cornerstone Advisors (https://www.crnrstone.com/), where he leads the fintech advisory practice working with industry providers, fintechs, and investors. We talked about: - The key element for success in 2021 - Roadblocks that could trip up financial institutions going forward - The philosophy of first principles thinking versus traditional thinking You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117), on Spotify (https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS), or here (https://www.digitalgrowth.com/podcast). Hosted on Ausha. See ausha.co/privacy-policy for more information.
37min | Published on February 2, 2021
63) #ExponentialInsights: Preparing for the Wrecking Ball in the Boardroom w/ Kirk Drake
Every FinTech uses AI. Some gain competitive advantage. Others solve old problems in new ways. All see better results than their non-AI competitors. FinTechs are creating the future. Yet most banks and credit unions aren't even thinking about AI. Why is that? In this episode of Banking on Digital Growth, I talk with Kirk Drake (https://www.linkedin.com/in/kirkdrakeiii/), president and CEO of Ongoing Operations (https://ongoingoperations.com/) and author of CU 2.0: A Guide for Credit Unions Competing in the Digital Age (https://cu-2.com/). We talked about: Why you need to disconnect from your perception of reality to embrace change How fast AI is going to disrupt everything The opportunities AI presents to financial brands You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117), on Spotify (https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS), or here (https://www.digitalgrowth.com/podcast). Hosted on Ausha. See ausha.co/privacy-policy for more information.
30min | Published on February 2, 2021
62) #DigitalGrowthJourneys: Putting Love and Respect Back into Banking w/ Kerry-Ann Betton Stimpson
Does love have a place in the world of modern banking? While it might seem like the immediate answer is “no,” what if unconditional love and mutual respect were at the heart of every bank’s purpose? In this episode of Banking on Digital Growth, I chat about this concept with Kerry-Ann Betton Simpson, the Chief Marketing Officer at the JMMB Group of Jamaica. I talk about: Why love and respect should be at the heart of everything that you do Why the employee experience is just as important, if not more so, than the customer experience Helping everybody both in your company and outside, realize the greatness that lies within them You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117), on Spotify (https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS), or here (https://www.digitalgrowth.com/podcast). Hosted on Ausha. See ausha.co/privacy-policy for more information.
34min | Published on January 28, 2021
61) #InsideDigitalGrowth: Clearing the Obstacles to Digital Growth w/ Joe Welu & Sam Kilmer
Today, we're to go inside digital growth and continue the fireside chat conversation I started in Episode 59 with Joe Welu (https://www.linkedin.com/in/joe-welu-4056726/), CEO of Total Expert (https://totalexpert.com/). This time, Sam Kilmer (https://www.linkedin.com/in/samkilmer/), Senior Director at Cornerstone Advisors (https://www.crnrstone.com/), also joins us. We discuss solutions to common obstacles along with best practices from industry leaders to help you build a foundation for future success. Joe, Sam, and I talk about: - The evolution of sales from a hard-sell to a learning-first model - What it means that we're moving into an expertise economy - When the size of your financial institution matters and when it doesn't You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117), on Spotify (https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS), or here (https://www.digitalgrowth.com/podcast). Hosted on Ausha. See ausha.co/privacy-policy for more information.
52min | Published on January 25, 2021
60) #ExponentialInsights: Creating a Sustainable Competitive Advantage w/ Matt Monge
Physical or digital? Human or bot? Technology or customer experience? These questions pose a dangerous false dichotomy for financial institutions. A sustainable competitive advantage over time emerges from people — human beings — who can pull together a technologically-driven solution drawn from disparate sources. In this episode of Banking on Digital Growth, I talk with Matt Monge (https://www.linkedin.com/in/mattmonge/), the brand and marketing agency director for On the Mark Strategies (https://www.markarnold.com/). Matt helps financial brands be more human, particularly in the post-COVID digital world. We talked about: The difference between employee experience and employee engagement Where people are getting stuck in digital transformation How to create a competitive advantage for your financial brand You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117), on Spotify (https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS), or here (https://www.digitalgrowth.com/podcast). Hosted on Ausha. See ausha.co/privacy-policy for more information.
29min | Published on January 19, 2021
59) #InsideDigitalGrowth: Fireside Chat With Joe Welu
In this episode of Banking on Digital Growth, we go inside digital growth as I share my recent conversation with Joe Welu (https://www.linkedin.com/in/joe-welu-4056726/), CEO of Total Expert (http://totalexpert.com/), during a Fireside Chat hosted by The Financial Brand. Joe asked me good questions about what digital growth really is, the need to define digital consumer journeys, and how to maximize growth and build trust through technology. Here's what we talked about: How COVID-19 has changed the way banks and credit unions are doing business What the digital journey has in common with a Shel Silverstein poem How to unpack the acronyms from my book You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117), on Spotify (https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS), or here (https://www.digitalgrowth.com/podcast). Hosted on Ausha. See ausha.co/privacy-policy for more information.
50min | Published on January 18, 2021
58) #ExponentialInsights: Prioritizing the Digital Mindset w/ Ron Shevlin
We want to whip out the digital growth checklist in 2021: Online banking - check Mobile banking - check Tech tools - check But nothing's happening. Why? Because we still hold a legacy mindset. In this episode of Banking on Digital Growth, Ron Shevlin (https://www.linkedin.com/in/ronshevlin/), director of research at Cornerstone Advisors (https://www.crnrstone.com/) and senior contributor at Forbes (https://www.forbes.com/sites/ronshevlin/), joins me to discuss how to prioritize the digital mindset. Here's what Ron and I talked about: Why financial brands fall behind even when they have top technology How traditional incumbent financial brands can capture the digital market Ron's views on financial health scores The one thing we should focus on in 2021 You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117), on Spotify (https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS), or here (https://www.digitalgrowth.com/podcast). Hosted on Ausha. See ausha.co/privacy-policy for more information.
43min | Published on January 13, 2021
57) #InsideDigitalGrowth: Where to Focus Your Digital Growth Strategy in 2021
We struggled to make progress in 2020 thanks to COVID. Where should we focus our digital growth efforts and energy in 2021? In this episode of Banking on Digital Growth, I answered this question from Mark, CEO for a community financial brand in the south. Here's what I had to say: Learn the three Rs for digital growth in 2021 Discover the three key elements to help you leap ahead and see the future you want to create Remember my top 12 trends and predictions opportunities for 2020 and beyond You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117), on Spotify (https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS), or here (https://www.digitalgrowth.com/podcast). Hosted on Ausha. See ausha.co/privacy-policy for more information.
32min | Published on January 11, 2021
56) #ExponentialInsights: How Payments UX Can Catch Up to Digital Transformation w/ Michael Bank & Seth Fenster
When’s the last time you went into a bank to pay bills? Even if that’s your preferred method of payment, the pandemic has probably brought it to a screeching halt. In this Exponential Insights episode of Banking On Digital Growth, James Robert Lay chats with Blip (https://www.tryblip.com/) co-founders, Michael Bank (https://www.linkedin.com/in/michaelbank1/) and Seth Fenster (https://www.linkedin.com/in/seth-fenster/), about improving payments UX. They also discuss… How accelerated digital transformation has affected financial institutions Ways banks can appeal to the digitally native consumer How Blip helps financial institutions improve customer experiences You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117), on Spotify (https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS), or here (https://www.digitalgrowth.com/podcast). Hosted on Ausha. See ausha.co/privacy-policy for more information.
33min | Published on January 5, 2021

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