Banking on Digital Growth

Description

If you’re part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled by new technologies. Consumers now make purchase decisions long before they walk into a physical branch location, if they walk into a branch at all, while mobile banks, digital lenders, and fintechs have transformed traditional growth models rooted in legacy broadcast marketing and branch sales strategies.Get ready to gain practical insights, proven ideas, and empowering inspiration as financial brand marketing and sales leaders, along with the leading digital marketing and sales technology firms, share their stories to help you maximize your digital growth potential here on Banking on Digital Growth.

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476 episodes

55) #InsideDigitalGrowth: 12 Digital Marketing and Sales Trends for 2021
What are the top digital marketing and sales trends for banks and credit unions in 2021? That question came to me from Marilyn, a VP of Marketing for a financial brand on the east coast. I answered Marilyn's question and reflected on where we've been over the last 9-10 months on this episode of Banking on Digital Growth. Here's what I talked about: The top 12 digital marketing and sales trends for 2021 What I got right (and wrong) about my projections for 2020 And why the best is yet to come You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117), on Spotify (https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS), or here (https://www.digitalgrowth.com/podcast). Hosted on Ausha. See ausha.co/privacy-policy for more information.
29min | Published on January 4, 2021
54) #DigitalGrowthJourneys: Leaving the Cave of Complacency w/ Kara Yaquinta
We saw five years of progress during the last eight months of 2020 as an industry. We didn't mean to, but it happened anyway. What do you need to make that kind of progress in your own personal digital journey? On this episode of Banking on Digital Growth, I chatted with Kara Yaquinta (https://www.linkedin.com/in/karayaquinta/), content strategist at Tropical Financial Credit Union (https://www.tropicalfcu.com/). We discussed her remarkable digital journey and how she's helping lead her institution forward. Kara and I talk about: Getting the right message to the right people at the right time Why financial coaching is the next big thing for brands The role culture plays on the digital growth journey You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117), on Spotify (https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS), or here (https://www.digitalgrowth.com/podcast). Hosted on Ausha. See ausha.co/privacy-policy for more information.
37min | Published on December 22, 2020
53) #InsideDigitalGrowth: How COVID Is Affecting Digital Transformation
What have been COVID's greatest effects on digital transformation? Brett King, guest editor for the FinTech Times, asked me that question on LinkedIn. I answer Brett's question and share why COVID isn't the end of the road for FinTechs on this episode of Banking on Digital Growth. Here's what I discuss: How COVID has exposed experience and communication capability gaps for incumbent financial brands Opportunities that COVID creates for FinTech collaboration The future COVID offers us all You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117), on Spotify (https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS), or here (https://www.digitalgrowth.com/podcast). Hosted on Ausha. See ausha.co/privacy-policy for more information.
27min | Published on December 21, 2020
52) #DigitalGrowthJourneys: Wise Investments Just Take the Right Motivation w/ Ben Soppitt
We all like buying new things; it’s human nature. We know we shouldn’t spend frivolously — but we do anyway. Why can’t saving money be as fun as spending it? That’s the question that led Ben Soppitt (https://www.linkedin.com/in/bensoppitt), Founder and CEO at Unifimoney (https://www.unifimoney.com/), to create a financial product that motivates people to save. What we talked about: How young affluent professionals are being gouged by traditional banks Why poor financial habits are caused by lack of motivation, not lack of infrastructure How Unifimoney makes finance fun You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117), on Spotify (https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS), or here (https://www.digitalgrowth.com/podcast). Hosted on Ausha. See ausha.co/privacy-policy for more information.
39min | Published on December 15, 2020
51) #ExponentialInsights: Humanizing the Digital Experience w/ Jay Palter
Business leaders haven't figured out how to have productive, meaningful conversations with high-value individuals online. They still think LinkedIn is a pipe you can shove a marketing message down. In fact, it's another place to make friends. In this episode of Banking on Digital Growth, I talk with Jay Pater (https://www.linkedin.com/in/jaypalter/), Chief Engagement Officer at Jay Pater Social Advisory, about humanizing the digital experience. Jay and I discuss: Challenges financial brands face when humanizing the digital experience Building local relationships in a digital world The future of influencer marketing and how to maintain those influencer relationships How to strike a healthy balance between the digital world and the physical world You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117), on Spotify (https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS), or here (https://www.digitalgrowth.com/podcast). Hosted on Ausha. See ausha.co/privacy-policy for more information.
35min | Published on December 14, 2020
50) #DigitalGrowthJourneys: People and Purpose w/ Jonathan Clay
On this episode of Banking on Digital Growth, we continue our Digital Growth Journey series, as we talk with Jonathan Clay (https://www.linkedin.com/in/jonathan-clay-558a5634/), the Digital Marketing Associate at Louisiana Federal Credit Union (https://www.louisianafcu.org/). Jonathan and his team are relentlessly focused on two things: People and purpose. In this episode, we talk all about: Why every team member is required to have a “What’s my why?” story. How a brand-new process allowed them to close 74 additional loans, and why that process nearly came to a halt. How the “pre-app” process is allowing them to get to know their customers better than ever before. Why perfection is often the enemy of progress, and what Jonathan and his team are doing to combat that mindset. You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117), on Spotify (https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS), or here (https://www.digitalgrowth.com/podcast). Hosted on Ausha. See ausha.co/privacy-policy for more information.
32min | Published on December 8, 2020
49) #InsideDigitalGrowth: How to Compete With the Big Banks on a Limited Marketing Budget
As we navigate through the COVID-19 pandemic, more and more financial institutions are going to be working with slimmer budgets. We can no longer count on doing things like they’ve always been done, and adaptability is the name of the game. But what does that mean for smaller banking institutions, who may not have the marketing budgets of the big banks? How can you leverage your resources and compete with the big banks when you’re operating on a limited marketing budget? On this episode of Banking on Digital Growth, I sit down with a conversation with Jim Ruse, founder and CEO of the Digital Growth Institute, for a discussion around: The four types of content to think about as a financial brand The biggest barrier to success when it comes to content marketing Why understanding the hero’s journey is crucial to getting content marketing nailed How content marketing can empower both community financial brands, as well as regional banks, to compete with the big banks. You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117), on Spotify (https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS), or here (https://www.digitalgrowth.com/podcast). Hosted on Ausha. See ausha.co/privacy-policy for more information.
43min | Published on December 7, 2020
48) #DigitalGrowthJourneys: Building a Bigger, Better, and Brighter Future w/ Mina Worthington
Are you stuck in the cave of complacency? It may feel safe and secure. But it's a deadly place to hide especially given the exponential factors we're dealing with in this new, post-COVID world. No matter what happens in the world, you have to keep making progress along your digital growth journey. In this episode of Banking on Digital Growth, I talk with Mina Worthington (https://www.linkedin.com/in/mina-worthington-4733184/), President/CEO at Solarity Credit Union (https://solaritycu.org/), about building a bigger, better, and brighter future in banking. Mina and I discuss: How vision sets the tone for any financial brand on a digital journey Mastering the lead conversion ecosystem The way to get results without spending a fortune on digital marketing strategies You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117), on Spotify (https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS), or here (https://www.digitalgrowth.com/podcast). Hosted on Ausha. See ausha.co/privacy-policy for more information.
26min | Published on December 1, 2020
47) #ExponentialInsights: How to Redefine Leadership w/ Rich Jones
The pandemic has created an opportunity. Financial brands, which had been moving toward a digital-first approach at a snail's pace, have suddenly hit the fast-forward button. Now we have to work on making products and services easier with digitalization. What will leadership look like in this new digital and post-pandemic world? In this episode of Banking on Digital Growth, I talk with Rich Jones (https://www.linkedin.com/in/rich0747/), president and principal at Leading2Leadership (https://leading2leadership.com/), about leadership in a post-COVID, digital-first world. Rich and I discuss: Why leadership does not belong to a chosen few The role of culture in digital growth The one thing a financial brand must commit to do in the next 12-18 months You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117), on Spotify (https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS), or here (https://www.digitalgrowth.com/podcast). Hosted on Ausha. See ausha.co/privacy-policy for more information.
31min | Published on November 30, 2020
46) #ExponentialInsights: Three Exponential Growth Insights w/ James Carbary
You've thought about your financial brand's purpose and your culture because as the ancient wisdom says, without purpose — without vision — you have no future. You need a future because we're not going back to the way things were pre-pandemic. But how can you create purpose and culture for the digital world we're entering? In this episode of Banking on Digital Growth, I talk with James Carbary (https://www.linkedin.com/in/jamescarbary/), founder of Sweet Fish Media (http://sweetfishmedia.com/), about education, empowerment, and elevation as we build digital teams for the future. James and I discuss: How to value relationships over transactions when you're working digitally The core definition of digital growth Why the best sales and marketing pros will transform into micro-media teams You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117), on Spotify (https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS), or here (https://www.digitalgrowth.com/podcast). Hosted on Ausha. See ausha.co/privacy-policy for more information.
41min | Published on November 24, 2020

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