When you start expanding into a new market, you are virtually nobody there.

You have to go from (close to) 0 customers to scaling the business exponentially.

You might even be a small company with a (very) small team working on that new market.

Partnerships can help you open the doors of that market.

Partnerships will get you more easily in front of customers.

But finding the right partners is NOT an easy road.

And it can be time-sucking with no results if you’re not building & executing the right strategy.

Paul Gosselin with his 13 years working on building partnerships and alliances programs in different countries with companies of all sizes, sheds some light on How to Leverage The Ecosystem Of Bigger Companies When You Are Small.

A snapshot of what you can expect:

• Building your partnership strategy: from Analysis to Execution
• the 3-stage approach - Recruitment, Enablement & Go To Market - to build impactful programs 
• Tips to find the right partners & examples of how to reach out to them

#englishepisode

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