Are you looking at a market where you can grow exponentially?
(I mean who is not?😅 )
Then make sure to include Brazil in your list of potential markets to consider.
In Sao Paulo only, there are 11M inhabitants.
Brazilians are actually really open to buying and using European products and solutions.
And France has actually a special place for them.
I mean… let’s not forget Carrefour is the #1 supermarket chain there and Blablacar has made Brazil one of their biggest markets.
But if you want to make it there, there are codes and specificities you absolutely need to master.
Danilo Gomes, internatio nal business developer at Business France in Brazil walks us through the Do and Don’t to make it there:
- Tips to adapt to the local culture and seem warmer to Brazilians (spoiler alert, Brazilians see North American and Europeans as “cold” individuals 😱)
- The number #1 lead acquisition channel to convert leads
- The networks you can leverage to navigate this market