If you are working on expanding into new markets, your goal should be about finding Product Market Fit (PMF).

It can sometimes be really tough to find it. 

And this is even more true for competitive markets such as the UK.

Edouard Epaud, Head of Sales Uk at My Traffic was obsessed about one key aspect in this PMF quest.

Nailing their Ideal Customer Profiles in the UK.

To grow sales in the UK over the past 2 years, his team has focused on 3 aspects to keep iterating fast to find their ICP 

1 - listening to calls again and again

2 - Gather data points to find lookalikes

3 - Get help from his growth team and his network

What else can you expect from this episode ? Differences in the way we do business France vs UK, finding your competitive advantage and tips about cold calling there.

If you are struggling to find your PMF in the UK (or any market) and are looking for some tips to start the year strong, listen to this week’s episode of International Corner !

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