South-East London singer, songwriter and artist OURAA returns with her new single ‘BABA’, out everywhere now.

To accompany the track, OURAA will also release a performance video, directed by Tobi Kenneth Fadoju from the production collective Lost Boyz. Movement direction and choreography was led by Anmol Kaur, OURAA’s longtime friend and collaborator. The video encapsulates a strong sense of community and collaboration, elevating the emotion and message of the song. Watch it here.

‘BABA’ follows the release of her single ‘3am’ which landed support from the likes of COLORS, Noctis Magazine, Spindle Magazine, and many more. Growing up in London surrounded by culture, love, and community, these influences shaped a sound best described as a melting pot of the music that scored her life. ‘BABA’ once again showcases OURAA’s versatility as an artist, combining a powerful lyrical message with vibey house energy.

The concept behind the song is about how heavy the world feels right now. There is war, exhaustion, and people working multiple jobs just to afford the bare minimum. Everything feels like it is three much. It is overwhelming and draining.

Speaking of the track, she says, “In the song I am speaking to the Lord, calling Him Baba, asking when the bad vibes will stop. I feel like I am hanging by a thread, trying to stay confident that things will still work out for my good. It is a vulnerable prayer in the middle of chaos.

The beat brings a house sound and energy that you would not usually pair with Yoruba lyrics, which makes it feel unorthodox and fresh. It carries a deep message but still moves you. It feels like a strong single, especially with the right visuals to really bring the story to life and support the marketing. 

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