Description
Summary
Ben Browning explores the intersection of performance psychology and recruitment. The episode explores the gaps in the recruitment market, the four key elements of a successful business development strategy, and the importance of mindset in sales.
Learn about the tools and frameworks necessary for continuous improvement, and hear Ben introduce the Million Dollar Blueprint program, designed to help recruitment consultants double their billings.
Takeaways
Clarity, precision, campaigns, and conversion are key to business development.
Sales is about empowering and inspiring others to take action.
Mindset is crucial for recruiters to embrace their role in sales.
Understanding client problems is essential for effective recruitment.
Continuous improvement requires clear processes and data-driven decisions.
The Million Dollar Blueprint helps consultants double their billings.
Sales assets like templates and frameworks are vital for success.
Chapters
02:45 Identifying Market Gaps in Recruitment
05:39 The Four Key Elements of Business Development
08:16 Mindset and Clarity in Sales
11:09 Understanding Client Problems
13:58 Tools and Frameworks for Continuous Improvement
16:54 The Million Dollar Blueprint
Links
Books:
"Good to Great" by Jim Collins https://www.goodreads.com/book/show/76865.Good_to_Great
"Gap Selling" by Keenan https://www.goodreads.com/book/show/42686460-gap-selling?ref=nav_sb_ss_1_23
"Eat Their Lunch" by Anthony Iannarino https://www.goodreads.com/book/show/38820051-eat-their-lunch?ref=nav_sb_ss_1_38
"The Transparency Sale" by Todd Caponi https://www.goodreads.com/book/show/42847045-the-transparency-sale?ref=nav_sb_ss_1_39
Podcasts:
"Recruiting Better" hosted by Ben Browning, available on YouTube, Spotify, and other platforms.
https://www.beresonant.co.uk/recruiting-better-podcast/
Websites:
Ben's website: https://www.beresonant.co.uk/
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