Ep 14, Kristie Perrotte, Thrive Recruitment Marketing- Aligning Marketing and Business Development for Success

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About The Staffing Ring

Welcome to The Staffing Ring, the podcast where the gloves come off, and we go deep into the best practices and tactics, and bring you actionable insights for how staffing and recruiting agencies are winning today”.

Why?

Too many Staffing Agency teams are struggling.

They’re trying to hit goals and maintain a healthy pipeline. At the same time working out how AI, Automation, Analytics...... fit into their plans.

Who?

We can't think of a more pressing time for Staffing Software providers, industry communities, and agency leaders to come together and unite.

That’s why we’re interviewing the best leaders and practitioners from across the Staffing and Recruitment industry; to leave no stone unturned to help you succeed in your agency.

What?

The Staffing Ring is no ordinary series.

This isn't a cheesy promotional campaign.
Now is the time to ‘take the gloves off’, to ‘get into the ring’
No fluff. Not vanilla. Real dialogue. Actionable insights.

Now?

So, if you’re a staffing agency leader of recruiter wanting to improve and scale your client business development and candidate engagement, and want to learn about the very best communication tools and tactics, you’ll can find a wealth of insights and practical takeaways

We look forward to seeing you inside The Staffing Ring!

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About The Staffing Ring

Why?

Too many Staffing Agency teams are struggling.

They’re trying to hit goals and maintain a healthy pipeline. At the same time working out how AI, Automation, Analytics...... fit into their plans.

Who?

We can't think of a more pressing time for Staffing Software providers, industry communities, and agency leaders to come together and unite.

That’s why we’re interviewing the best leaders and practitioners from across the Staffing and Recruitment industry; to leave no stone unturned to help you succeed in your agency.

What?

The Staffing Ring is no ordinary series.

This isn't a cheesy promotional campaign.
Now is the time to ‘take the gloves off’, to ‘get into the ring’
No fluff. Not vanilla. Real dialogue. Actionable insights.

Now?

We look forward to seeing you inside The Staffing Ring!

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Description

In this episode, Kristie Perrotte, founder of Thrive Recruitment Marketing, expands on the evolving landscape of recruitment marketing.

Hear about the importance of aligning marketing with business development, the role of brand in recruitment, and the need for agencies to adapt to new market dynamics.

Kristie emphasizes the significance of data-driven strategies, segmentation, and understanding the ideal customer profile to thrive in a competitive environment.

The conversation also touches on the impact of automation and AI on recruitment practices, and the necessity for agencies to innovate and tailor their services to meet diverse client needs.

Show Timeline

05:32 The Importance of Marketing and Business Development Alignment

07:36 The Role of Brand in Recruitment Agencies

09:23 Understanding Agency Characteristics: Innovators vs. Traditionalists

11:16 Unconventional Tactics for Market Engagement

18:51 The Power of Segmentation in Marketing

20:44 Defining Your Ideal Customer Profile

22:00 Proactive vs. Reactive Marketing Strategies

23:28 Starting with Marketing: Where to Begin?

25:06 Optimizing User Experience in Recruitment Marketing

30:22 The Future of Recruitment Marketing: Tailoring Service

Links

THRIVE, by Arianna Huffington

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About The Staffing Ring

Why?

Too many Staffing Agency teams are struggling.

They’re trying to hit goals and maintain a healthy pipeline. At the same time working out how AI, Automation, Analytics...... fit into their plans.

Who?

We can't think of a more pressing time for Staffing Software providers, industry communities, and agency leaders to come together and unite.

That’s why we’re interviewing the best leaders and practitioners from across the Staffing and Recruitment industry; to leave no stone unturned to help you succeed in your agency.

What?

The Staffing Ring is no ordinary series.

This isn't a cheesy promotional campaign.
Now is the time to ‘take the gloves off’, to ‘get into the ring’
No fluff. Not vanilla. Real dialogue. Actionable insights.

Now?

We look forward to seeing you inside The Staffing Ring!

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About The Staffing Ring

Why?

Too many Staffing Agency teams are struggling.

They’re trying to hit goals and maintain a healthy pipeline. At the same time working out how AI, Automation, Analytics...... fit into their plans.

Who?

We can't think of a more pressing time for Staffing Software providers, industry communities, and agency leaders to come together and unite.

That’s why we’re interviewing the best leaders and practitioners from across the Staffing and Recruitment industry; to leave no stone unturned to help you succeed in your agency.

What?

The Staffing Ring is no ordinary series.

This isn't a cheesy promotional campaign.
Now is the time to ‘take the gloves off’, to ‘get into the ring’
No fluff. Not vanilla. Real dialogue. Actionable insights.

Now?

We look forward to seeing you inside The Staffing Ring!

Hosted on Ausha. See ausha.co/privacy-policy for more information.

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Description

In this episode, Kristie Perrotte, founder of Thrive Recruitment Marketing, expands on the evolving landscape of recruitment marketing.

Hear about the importance of aligning marketing with business development, the role of brand in recruitment, and the need for agencies to adapt to new market dynamics.

Kristie emphasizes the significance of data-driven strategies, segmentation, and understanding the ideal customer profile to thrive in a competitive environment.

The conversation also touches on the impact of automation and AI on recruitment practices, and the necessity for agencies to innovate and tailor their services to meet diverse client needs.

Show Timeline

05:32 The Importance of Marketing and Business Development Alignment

07:36 The Role of Brand in Recruitment Agencies

09:23 Understanding Agency Characteristics: Innovators vs. Traditionalists

11:16 Unconventional Tactics for Market Engagement

18:51 The Power of Segmentation in Marketing

20:44 Defining Your Ideal Customer Profile

22:00 Proactive vs. Reactive Marketing Strategies

23:28 Starting with Marketing: Where to Begin?

25:06 Optimizing User Experience in Recruitment Marketing

30:22 The Future of Recruitment Marketing: Tailoring Service

Links

THRIVE, by Arianna Huffington

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About The Staffing Ring

Why?

Too many Staffing Agency teams are struggling.

They’re trying to hit goals and maintain a healthy pipeline. At the same time working out how AI, Automation, Analytics...... fit into their plans.

Who?

We can't think of a more pressing time for Staffing Software providers, industry communities, and agency leaders to come together and unite.

That’s why we’re interviewing the best leaders and practitioners from across the Staffing and Recruitment industry; to leave no stone unturned to help you succeed in your agency.

What?

The Staffing Ring is no ordinary series.

This isn't a cheesy promotional campaign.
Now is the time to ‘take the gloves off’, to ‘get into the ring’
No fluff. Not vanilla. Real dialogue. Actionable insights.

Now?

We look forward to seeing you inside The Staffing Ring!

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About The Staffing Ring

Why?

Too many Staffing Agency teams are struggling.

They’re trying to hit goals and maintain a healthy pipeline. At the same time working out how AI, Automation, Analytics...... fit into their plans.

Who?

We can't think of a more pressing time for Staffing Software providers, industry communities, and agency leaders to come together and unite.

That’s why we’re interviewing the best leaders and practitioners from across the Staffing and Recruitment industry; to leave no stone unturned to help you succeed in your agency.

What?

The Staffing Ring is no ordinary series.

This isn't a cheesy promotional campaign.
Now is the time to ‘take the gloves off’, to ‘get into the ring’
No fluff. Not vanilla. Real dialogue. Actionable insights.

Now?

We look forward to seeing you inside The Staffing Ring!

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Description

In this episode, Kristie Perrotte, founder of Thrive Recruitment Marketing, expands on the evolving landscape of recruitment marketing.

Hear about the importance of aligning marketing with business development, the role of brand in recruitment, and the need for agencies to adapt to new market dynamics.

Kristie emphasizes the significance of data-driven strategies, segmentation, and understanding the ideal customer profile to thrive in a competitive environment.

The conversation also touches on the impact of automation and AI on recruitment practices, and the necessity for agencies to innovate and tailor their services to meet diverse client needs.

Show Timeline

05:32 The Importance of Marketing and Business Development Alignment

07:36 The Role of Brand in Recruitment Agencies

09:23 Understanding Agency Characteristics: Innovators vs. Traditionalists

11:16 Unconventional Tactics for Market Engagement

18:51 The Power of Segmentation in Marketing

20:44 Defining Your Ideal Customer Profile

22:00 Proactive vs. Reactive Marketing Strategies

23:28 Starting with Marketing: Where to Begin?

25:06 Optimizing User Experience in Recruitment Marketing

30:22 The Future of Recruitment Marketing: Tailoring Service

Links

THRIVE, by Arianna Huffington