Description

In this conversation, David Folwell discusses the evolution and significance of staffing referrals, emphasizing the need for automation and systematic approaches in referral programs. He outlines the core elements of a successful referral program, the importance of measuring ROI, and shares success stories from the staffing industry.

Takeaways

• A strong company culture is essential for a successful referral program.

• Referral programs should be standardized and well-communicated.

• Dual-sided referral bonuses can increase referral placements by 20%.

• Measuring ROI in referral programs is crucial for success.

• Referrals often lead to longer contract durations for candidates.

• Differentiation in marketing strategies is key for staffing firms.

Chapters

02:56 Understanding the Importance of Referral Programs

05:27 Building a Successful Referral Program

08:17 Measuring ROI and Success Stories

11:17 Future Trends in Staffing and Referrals

13:51 Marketing Principles for Staffing Firms

Social media Links

1. David Folwell https://www.linkedin.com/in/folwell/

2. Staffing Referrals https://staffingreferrals.com/

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