We're Not Marketers

Description

B2B product marketers in SaaS businesses are feeling misunderstood. Struggling to position what they do internally. Colleagues not having one clear idea what they do either. What if there was a better way? This is We're Not Marketers. The new podcast for SaaSy B2B product marketers who want CEO buy-in on what they do. Get the weekly masterclass without the inflated tuition and entry-level requirements, just to get your foot in the door. Stop being overlooked and start listening.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

72 episodes

Season 2

The dark side of product marketing: buyer and sales enablement w/ Anna Borbotko
Timestamps 00:20 Guest Introduction: Anna Borbotko 06:17 TomTom's Evolution and Market Strategy 10:25 Challenges and Strategies in Enterprise Product Marketing 12:48 Cold Outreach Pilot Program 16:27 Enterprise vs. Startup Dynamics 18:30 The Evolution of Software Buying 19:13 Challenges in the Automotive Industry 19:32 Simplifying the Buying Process 20:47 Sales and Buyer Enablement 23:25 Marketing's Role in Buyer Enablement 26:15 The Importance of Effective Collateral 29:44 The Torture Chamber 33:17 Anna's Initiatives and Final Thoughts Show Notes: Anna’s LinkedIn (https://www.linkedin.com/in/product-marketing-amsterdam/) Hosted on Ausha. See ausha.co/privacy-policy for more information.
35min | Published on June 6, 2024
PMM training: how to stay relevant in product marketing
Timestamps: 00:00 Introduction and Host Introductions 01:18 The Importance of Training in Product Marketing 01:54 Identifying Unique Superpowers 07:18 The Value of Formal Education and Certifications 16:42 Applying Knowledge in Real-World Scenarios 19:41 Leveraging Data Analytics in Product Marketing 26:13 Continuous Learning and Networking 33:01 Conclusion and Newsletter Promotion Show Notes:Million Dollar Consulting (https://www.google.com/search?gs_ssp=eJzj4tVP1zc0zMsrS08vKMkyYPSSzM3MycnMz1NIyc_JSSxSSM7PKy7NKcnMSwcANWAPOQ&q=million+dollar+consulting&oq=million+dollar+consu&gs_lcrp=EgZjaHJvbWUqCggCEC4Y1AIYgAQyCggAEAAY4wIYgAQyCggBEC4Y1AIYgAQyCggCEC4Y1AIYgAQyCggDEC4Y1AIYgAQyBggEEEUYOTIHCAUQLhiABDIHCAYQABiABDIHCAcQABiABDIHCAgQABiABDIHCAkQABiABNIBCDg1NDRqMGoxqAIAsAIA&sourceid=chrome&ie=UTF-8)Yi Lin Pei’s The PMM Dream Job Blueprint (https://www.courageous-careers.com/dream-job-blueprint-course)Ready for Launch (https://maven.com/course-crew/readyforlaunch)B2B Messaging Course (https://wynter.com/messaging-course)Yerba MATTTEEEEEE (https://www.amazon.com/Guayaki-Orange-Exuberance-16-Pack/dp/B07FXR3D1R/ref=asc_df_B07FXR3D1R/?tag=hyprod-20&linkCode=df0&hvadid=693345704808&hvpos=&hvnetw=g&hvrand=3262136544999843633&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9031351&hvtargid=pla-995559381250&psc=1&mcid=0778afa86b9a32c9aa2391d595500671&gad_source=1) Hosted on Ausha. See ausha.co/privacy-policy for more information.
35min | Published on May 30, 2024
What B2B product marketers can learn from B2C w/ Carlota Güell
Timestamps 00:00 Introduction and Host Intros 01:07 Meet Our Guest: Carlota Guell 03:28 Are Product Marketers Actually Marketers? 08:18 B2B vs B2C Marketing Insights 20:36 The Emotional Buying Pyramid 24:22 Fun Lightning Round with Carlota 26:43 Closing Remarks and Where to Find Carlota Show Notes Product Marketing Stories podcast (https://podcast.ausha.co/product-marketing-stories) Carlota Guell's LinkedIn profile (https://www.linkedin.com/in/carlota-guell/) Hosted on Ausha. See ausha.co/privacy-policy for more information.
28min | Published on May 23, 2024
The unconventional highway to product marketing w/ Harvey Lee
Timestamps: 00:00 Welcome to the Misfit Podcast: Unveiling the World of Product Marketing 00:16 Special Guest Harvey Lee: From Business to Rockstar 01:45 The Great Debate: Are Marketers Really Marketers? 05:14 A Dive into Marketing History with the McElroy Memo 12:01 The Evolution of Product Marketing in the Digital Age 18:43 Navigating the Pathways to Becoming a Full Stack Marketer 21:45 The Journey from Sales, CS, to Product Marketing: A Comparative Analysis 26:42 Debunking Marketing Myths: Beyond 'Build It and They Will Come' 27:58 The Importance of Marketing Training and Accessibility 28:51 Harvey's Journey: Leaving PMA and Embracing Advisory Roles 34:16 The Power of Fit in Hiring and Career Growth 38:29 Mastering Product Marketing: Skills, Training, and Community 41:13 Harvey Lee's Insights: Full Stack Marketing and Beyond 44:16 Connecting with Harvey Lee: Books, Awards, and More Show Notes: ⁠ Below the Waterline Newsletter⁠ (https://harvey-lee.beehiiv.com/subscribe) ⁠Get his book Backstage Pass⁠ (https://harvey-lee.com/book) ⁠Harvey's Website⁠ (https://harvey-lee.com/) ⁠Harvey's LinkedIn ⁠ (https://www.linkedin.com/in/mr-harvey-lee/) Hosted on Ausha. See ausha.co/privacy-policy for more information.
47min | Published on May 16, 2024
Standing tall in a "layoff-heavy" PMM job market w/ Yi Lin Pei
Show Notes 0:00 Standing tall in a "layoff-heavy" PMM job market w/ Yi Lin Pei 00:00 Welcome to the Misfit Podcast: Unveiling Product Marketing Mysteries 00:17 Introducing Yi Lin Pei: From Visual Artist to Product Marketing Pro 03:03 The Unique Role of Product Marketers: Strategists, Not Just Marketers 06:07 Mastering Product Marketing: Strategies for Success and Growth 10:15 The Torture Chamber Game: Tough Choices for a Product Marketer 21:05 Navigating Layoffs: Yi Lin's Perspective and Support for PMMs 21:39 Navigating the Challenging Job Market: Strategies and Insights 22:51 Differentiation in Job Applications: Standing Out in a Competitive Market 23:37 Career Switching Advice: Embracing Stepping Stone Roles 24:45 Personal Success Stories: Leveraging Unique Backgrounds for Career Advancement 27:15 The Importance of Differentiation Throughout the Hiring Process 32:03 Advocacy and Representation: Addressing Underrepresentation in Tech 38:35 Leadership and Advocacy: Supporting Underrepresented Groups in the Workplace 44:07 Yi Lin's PMM Superpower and Final Thoughts Resources: Courageous Careers Newsletter⁠ (https://www.courageous-careers.com/newsletter) ⁠Positioning for Growth podcast⁠ (https://thecompetenetwork.com/positioning-for-growth) ⁠Yi Lin Pei LinkedIn (https://www.linkedin.com/in/yilinpei/) Hosted on Ausha. See ausha.co/privacy-policy for more information.
47min | Published on May 9, 2024
Why we faked the pod’s “end of life” last month? Emotional engagement.
Timestamps: 00:00 Welcome to Season 2: The Unforgettable Comeback 00:55 The Big Reveal: Why We Faked Our Podcast's Death 02:59 Emotional Engagement and Its Impact 05:22 The Aftermath: Listener Reactions and Personal Reflections 12:53 Introducing the Newsletter: A New Way to Engage 15:52 The Misfit Community: Engaging with Our Audience 17:17 Kicking Off with Casual Banter 17:48 Deep Dive into Emotional Engagement 20:02 Exploring Product Marketing Challenges 24:58 Personal Growth and Professional Evolution 27:05 Embracing the Consulting Journey 33:06 Wrapping Up and Looking Forward Show notes: ⁠We’re Not Marketers Website⁠ (https://were-not-marketers.simplecast.com/episodes/notmarketers.com) ⁠Dying 4 Influence Newsletter⁠ (https://were-not-marketers.simplecast.com/episodes/newsletter.notmarketers.com) ⁠Ruben Studdard’s Sorry 2004⁠ (https://www.youtube.com/watch?v=fRuzeZKYN-I) Hosted on Ausha. See ausha.co/privacy-policy for more information.
35min | Published on May 2, 2024

Season 1

How we've reached 2500 podcast downloads in 4 months with a $300 budget
Timestamps: 01:45 WNM origin story 05:40 How we came up with the name 14:00 The skeleton branding 26:09 Consistency and humor in our marketing 31:28 Consistency in podcasting 34:43 Our differentiation and favorite guests 48:10 Survey results with Adam McQueen from Klue 01:03:14 Final verdict and end of the podcast? Show Notes: The original We’re Not Marketers post (https://www.linkedin.com/posts/gabriel-bujold_product-marketers-are-not-marketers-i-activity-7123654580961193984-N2ux?utm_source=share&utm_medium=member_desktop) Adam McQueen LinkedIn (https://www.linkedin.com/in/adam-mcqueen-032a5b10b/) Hosted on Ausha. See ausha.co/privacy-policy for more information.
1h06 | Published on March 28, 2024
Don’t review messaging internally, message test instead w/ Peep Laja
Timestamps: 01:39 The role of product marketing in the B2B landscape 03:14 Why website ownership and conversion rates matter for PMMs 04:42 Challenges and strategies to be aware when managing website messaging 06:52 The evolution and future of message testing 07:22 CEO's Role as a product Marketer in Startups 09:53 Why messaging is underestimated in B2B 13:05 Message testing and market trends 16:24 Advices for solo PMM on messaging 19:38 How to improve your message clarity and relevance 20:56 How to leverage customer feedback with your messaging 24:29 How Peep is building influence and engaging on LinkedIn 26:43 What makes Spryng different from other B2B events 29:42 The Messaging Torture Chamber 34:19 Where to find Peep and learn more from him Show Notes: Wynter (https://wynter.com/) Hemingway App (https://hemingwayapp.com/) Sales Pitch by April Dunford (https://www.amazon.com/Sales-Pitch-Craft-Story-Stand/dp/1999023021) B2B Messaging course (https://wynter.com/messaging-course) Spryng event (https://wynter.com/spryng) Peep LinkedIn (https://www.linkedin.com/in/peeplaja/) Hosted on Ausha. See ausha.co/privacy-policy for more information.
36min | Published on March 14, 2024
How PMMs can tie revenue with competitive intelligence w/ Clara Smyth
Timestamps: 02:47 Clara's Journey into Competitive Intelligence 03:45 Are Product Marketers Actually Marketers? 05:10 The Role of Competitive Intelligence in Revenue Generation 08:01 The Importance of Being Selfless in Product Marketing 10:33 Ideal Structure for Competitive Intelligence 13:02 Misconceptions about Competitive Intelligence 16:22 The Power of Competitive Intelligence Newsletters 19:21 Building a Content Creation Team 21:31 Investing in Competitive Intelligence 25:23 The Evolution of Competitive Intelligence 28:20 Handling Internal Requests and Prioritizing Competitors 34:00 Special Projects and Where to Find Clara Show Notes: Clara LinkedIn (https://www.linkedin.com/in/clarasmyth/) Back Office to Boardroom Spotify (https://open.spotify.com/show/6edZ4k3qT4qR1Yt5qZtRsH?si=de4668187dd343ec&nd=1) Back Office to Boardroom Apple Podcasts (https://podcasts.apple.com/ca/podcast/back-office-to-boardroom/id1627817391) Hosted on Ausha. See ausha.co/privacy-policy for more information.
35min | Published on March 7, 2024
Let’s get clear about product messaging w/ Zach Messler
Timestamps: 01:30 Zach Messler's Background and Journey 03:20 The Big Question: Are Product Marketers Actually Marketers? 09:26 Zach's Philosophy and Approach to Marketing 18:27 The Importance of Clarity in Messaging 20:11 The Hierarchy of Clarity 24:56 The Power of Context in Messaging 30:31 The Importance of Context in Problem-Solution Approach 31:44 The Role of Product Marketers and Its Challenges 32:28 Strategies to Enhance Product Marketing Role 33:12 The Power of Negotiation in Product Marketing 37:31 The Impact of Trade Shows in Product Marketing 39:52 The Art of Messaging in Product Marketing 48:23 The Essence of Product Messaging Show notes: Zach LinkedIn (https://www.linkedin.com/in/zachmessler/) Never split the difference by Christopher Voss (https://www.amazon.com/Never-Split-Difference-audiobook/dp/B01COR1GM2) Clarity Rules (https://calendly.com/boomshockalocka/clarity-rules-we-re-not-marketers-bonus) Hosted on Ausha. See ausha.co/privacy-policy for more information.
56min | Published on February 29, 2024

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