Description
Hosted on Ausha. See ausha.co/privacy-policy for more information.
Description
Hosted on Ausha. See ausha.co/privacy-policy for more information.
75 episodes
Season 2


Timestamps: 00:52 Discussing Target Audience 01:40 Horror Stories of Target Audience 05:14 Challenges in Messaging and Segmentation 14:23 Examples of Poor Market Segmentation 21:49 Effective Segmentation Strategies 32:15 The Power of Storytelling 34:35 Understanding Your Audience 38:19 Innovative Research Techniques Show Notes:Mercury (https://mercury.com/)Equals (https://equals.com/)Arc Browser (https://arc.net/)Figma (https://www.figma.com/)Devin Reed (https://www.linkedin.com/in/devinreed/)Clayton Christensen (https://en.wikipedia.org/wiki/Clayton_Christensen)Our website (https://www.notmarketers.com/) Hosted on Ausha. See ausha.co/privacy-policy for more information.
45min | Published on June 27, 2024


Timestamps: 0:00 The one word most miss in "product marketing" with Becky Trevino 00:16 Introduction and Hosts Banter 01:08 Introducing Special Guest Becky Trevino 01:55 Becky's Career Journey and Unique Perspective 02:49 Are Product Marketers Actually Marketers? 05:05 Defining Product Market Fit 07:44 Product Marketing Superpowers 10:12 The Art of Storytelling in Product Marketing 15:31 Torture Chamber: Tough Choices in Product Strategy 19:08 Should Product Marketing Live Within Product? 22:38 Building Strong Relationships with Product Managers 23:09 Navigating New Challenges in a New Role 24:50 Leading Commercial Reviews and Gaining Respect 26:03 Balancing Technical and Marketing Perspectives 27:55 The Role of AI in Product Marketing 33:33 Balancing Present Offerings with Future Roadmaps Show Notes: Becky Trevino LinkedIn (https://www.linkedin.com/in/beckytrevino/) Hosted on Ausha. See ausha.co/privacy-policy for more information.
41min | Published on June 20, 2024


Timestamps: 01:05 Dave's Journey and Podcasting Tips 04:18 The Importance of Product Marketing 06:16 Early Stage Marketing Strategies 13:29 Building Trust and Influence in Startups 20:24 Positioning and Messaging Challenges 24:42 Addressing the Decline in Win Rate 25:24 Importance of Executing Positioning 25:57 Casual Conversation and Personal Interests 26:58 Messaging Torture Chamber 27:31 Marketing Strategies: Brand vs. Content 29:14 Event Marketing Insights 30:59 Simplifying B2B Marketing 34:38 The Role of Podcasts in B2B Marketing 41:23 Conclusion and Upcoming Events Show Notes: Founder Brand (https://www.amazon.com/Founder-Brand-Story-Competitive-Advantage/dp/1544523416) Dave LinkedIn (https://www.linkedin.com/in/davegerhardt/) Dave Kellog Blog (https://kellblog.com/) Exit Five Community (https://www.exitfive.com/) The Exit Five Podcast (https://media.exitfive.com/podcast) Hosted on Ausha. See ausha.co/privacy-policy for more information.
44min | Published on June 13, 2024


Timestamps 00:20 Guest Introduction: Anna Borbotko 06:17 TomTom's Evolution and Market Strategy 10:25 Challenges and Strategies in Enterprise Product Marketing 12:48 Cold Outreach Pilot Program 16:27 Enterprise vs. Startup Dynamics 18:30 The Evolution of Software Buying 19:13 Challenges in the Automotive Industry 19:32 Simplifying the Buying Process 20:47 Sales and Buyer Enablement 23:25 Marketing's Role in Buyer Enablement 26:15 The Importance of Effective Collateral 29:44 The Torture Chamber 33:17 Anna's Initiatives and Final Thoughts Show Notes: Anna’s LinkedIn (https://www.linkedin.com/in/product-marketing-amsterdam/) Hosted on Ausha. See ausha.co/privacy-policy for more information.
35min | Published on June 6, 2024


Timestamps: 00:00 Introduction and Host Introductions 01:18 The Importance of Training in Product Marketing 01:54 Identifying Unique Superpowers 07:18 The Value of Formal Education and Certifications 16:42 Applying Knowledge in Real-World Scenarios 19:41 Leveraging Data Analytics in Product Marketing 26:13 Continuous Learning and Networking 33:01 Conclusion and Newsletter Promotion Show Notes:Million Dollar Consulting (https://www.google.com/search?gs_ssp=eJzj4tVP1zc0zMsrS08vKMkyYPSSzM3MycnMz1NIyc_JSSxSSM7PKy7NKcnMSwcANWAPOQ&q=million+dollar+consulting&oq=million+dollar+consu&gs_lcrp=EgZjaHJvbWUqCggCEC4Y1AIYgAQyCggAEAAY4wIYgAQyCggBEC4Y1AIYgAQyCggCEC4Y1AIYgAQyCggDEC4Y1AIYgAQyBggEEEUYOTIHCAUQLhiABDIHCAYQABiABDIHCAcQABiABDIHCAgQABiABDIHCAkQABiABNIBCDg1NDRqMGoxqAIAsAIA&sourceid=chrome&ie=UTF-8)Yi Lin Pei’s The PMM Dream Job Blueprint (https://www.courageous-careers.com/dream-job-blueprint-course)Ready for Launch (https://maven.com/course-crew/readyforlaunch)B2B Messaging Course (https://wynter.com/messaging-course)Yerba MATTTEEEEEE (https://www.amazon.com/Guayaki-Orange-Exuberance-16-Pack/dp/B07FXR3D1R/ref=asc_df_B07FXR3D1R/?tag=hyprod-20&linkCode=df0&hvadid=693345704808&hvpos=&hvnetw=g&hvrand=3262136544999843633&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9031351&hvtargid=pla-995559381250&psc=1&mcid=0778afa86b9a32c9aa2391d595500671&gad_source=1) Hosted on Ausha. See ausha.co/privacy-policy for more information.
35min | Published on May 30, 2024


Timestamps 00:00 Introduction and Host Intros 01:07 Meet Our Guest: Carlota Guell 03:28 Are Product Marketers Actually Marketers? 08:18 B2B vs B2C Marketing Insights 20:36 The Emotional Buying Pyramid 24:22 Fun Lightning Round with Carlota 26:43 Closing Remarks and Where to Find Carlota Show Notes Product Marketing Stories podcast (https://podcast.ausha.co/product-marketing-stories) Carlota Guell's LinkedIn profile (https://www.linkedin.com/in/carlota-guell/) Hosted on Ausha. See ausha.co/privacy-policy for more information.
28min | Published on May 23, 2024


Timestamps: 00:00 Welcome to the Misfit Podcast: Unveiling the World of Product Marketing 00:16 Special Guest Harvey Lee: From Business to Rockstar 01:45 The Great Debate: Are Marketers Really Marketers? 05:14 A Dive into Marketing History with the McElroy Memo 12:01 The Evolution of Product Marketing in the Digital Age 18:43 Navigating the Pathways to Becoming a Full Stack Marketer 21:45 The Journey from Sales, CS, to Product Marketing: A Comparative Analysis 26:42 Debunking Marketing Myths: Beyond 'Build It and They Will Come' 27:58 The Importance of Marketing Training and Accessibility 28:51 Harvey's Journey: Leaving PMA and Embracing Advisory Roles 34:16 The Power of Fit in Hiring and Career Growth 38:29 Mastering Product Marketing: Skills, Training, and Community 41:13 Harvey Lee's Insights: Full Stack Marketing and Beyond 44:16 Connecting with Harvey Lee: Books, Awards, and More Show Notes: Below the Waterline Newsletter (https://harvey-lee.beehiiv.com/subscribe) Get his book Backstage Pass (https://harvey-lee.com/book) Harvey's Website (https://harvey-lee.com/) Harvey's LinkedIn (https://www.linkedin.com/in/mr-harvey-lee/) Hosted on Ausha. See ausha.co/privacy-policy for more information.
47min | Published on May 16, 2024


Show Notes 0:00 Standing tall in a "layoff-heavy" PMM job market w/ Yi Lin Pei 00:00 Welcome to the Misfit Podcast: Unveiling Product Marketing Mysteries 00:17 Introducing Yi Lin Pei: From Visual Artist to Product Marketing Pro 03:03 The Unique Role of Product Marketers: Strategists, Not Just Marketers 06:07 Mastering Product Marketing: Strategies for Success and Growth 10:15 The Torture Chamber Game: Tough Choices for a Product Marketer 21:05 Navigating Layoffs: Yi Lin's Perspective and Support for PMMs 21:39 Navigating the Challenging Job Market: Strategies and Insights 22:51 Differentiation in Job Applications: Standing Out in a Competitive Market 23:37 Career Switching Advice: Embracing Stepping Stone Roles 24:45 Personal Success Stories: Leveraging Unique Backgrounds for Career Advancement 27:15 The Importance of Differentiation Throughout the Hiring Process 32:03 Advocacy and Representation: Addressing Underrepresentation in Tech 38:35 Leadership and Advocacy: Supporting Underrepresented Groups in the Workplace 44:07 Yi Lin's PMM Superpower and Final Thoughts Resources: Courageous Careers Newsletter (https://www.courageous-careers.com/newsletter) Positioning for Growth podcast (https://thecompetenetwork.com/positioning-for-growth) Yi Lin Pei LinkedIn (https://www.linkedin.com/in/yilinpei/) Hosted on Ausha. See ausha.co/privacy-policy for more information.
47min | Published on May 9, 2024


Timestamps: 00:00 Welcome to Season 2: The Unforgettable Comeback 00:55 The Big Reveal: Why We Faked Our Podcast's Death 02:59 Emotional Engagement and Its Impact 05:22 The Aftermath: Listener Reactions and Personal Reflections 12:53 Introducing the Newsletter: A New Way to Engage 15:52 The Misfit Community: Engaging with Our Audience 17:17 Kicking Off with Casual Banter 17:48 Deep Dive into Emotional Engagement 20:02 Exploring Product Marketing Challenges 24:58 Personal Growth and Professional Evolution 27:05 Embracing the Consulting Journey 33:06 Wrapping Up and Looking Forward Show notes: We’re Not Marketers Website (https://were-not-marketers.simplecast.com/episodes/notmarketers.com) Dying 4 Influence Newsletter (https://were-not-marketers.simplecast.com/episodes/newsletter.notmarketers.com) Ruben Studdard’s Sorry 2004 (https://www.youtube.com/watch?v=fRuzeZKYN-I) Hosted on Ausha. See ausha.co/privacy-policy for more information.
35min | Published on May 2, 2024
Description
Hosted on Ausha. See ausha.co/privacy-policy for more information.
75 episodes
Season 2


Timestamps: 00:52 Discussing Target Audience 01:40 Horror Stories of Target Audience 05:14 Challenges in Messaging and Segmentation 14:23 Examples of Poor Market Segmentation 21:49 Effective Segmentation Strategies 32:15 The Power of Storytelling 34:35 Understanding Your Audience 38:19 Innovative Research Techniques Show Notes:Mercury (https://mercury.com/)Equals (https://equals.com/)Arc Browser (https://arc.net/)Figma (https://www.figma.com/)Devin Reed (https://www.linkedin.com/in/devinreed/)Clayton Christensen (https://en.wikipedia.org/wiki/Clayton_Christensen)Our website (https://www.notmarketers.com/) Hosted on Ausha. See ausha.co/privacy-policy for more information.
45min | Published on June 27, 2024


Timestamps: 0:00 The one word most miss in "product marketing" with Becky Trevino 00:16 Introduction and Hosts Banter 01:08 Introducing Special Guest Becky Trevino 01:55 Becky's Career Journey and Unique Perspective 02:49 Are Product Marketers Actually Marketers? 05:05 Defining Product Market Fit 07:44 Product Marketing Superpowers 10:12 The Art of Storytelling in Product Marketing 15:31 Torture Chamber: Tough Choices in Product Strategy 19:08 Should Product Marketing Live Within Product? 22:38 Building Strong Relationships with Product Managers 23:09 Navigating New Challenges in a New Role 24:50 Leading Commercial Reviews and Gaining Respect 26:03 Balancing Technical and Marketing Perspectives 27:55 The Role of AI in Product Marketing 33:33 Balancing Present Offerings with Future Roadmaps Show Notes: Becky Trevino LinkedIn (https://www.linkedin.com/in/beckytrevino/) Hosted on Ausha. See ausha.co/privacy-policy for more information.
41min | Published on June 20, 2024


Timestamps: 01:05 Dave's Journey and Podcasting Tips 04:18 The Importance of Product Marketing 06:16 Early Stage Marketing Strategies 13:29 Building Trust and Influence in Startups 20:24 Positioning and Messaging Challenges 24:42 Addressing the Decline in Win Rate 25:24 Importance of Executing Positioning 25:57 Casual Conversation and Personal Interests 26:58 Messaging Torture Chamber 27:31 Marketing Strategies: Brand vs. Content 29:14 Event Marketing Insights 30:59 Simplifying B2B Marketing 34:38 The Role of Podcasts in B2B Marketing 41:23 Conclusion and Upcoming Events Show Notes: Founder Brand (https://www.amazon.com/Founder-Brand-Story-Competitive-Advantage/dp/1544523416) Dave LinkedIn (https://www.linkedin.com/in/davegerhardt/) Dave Kellog Blog (https://kellblog.com/) Exit Five Community (https://www.exitfive.com/) The Exit Five Podcast (https://media.exitfive.com/podcast) Hosted on Ausha. See ausha.co/privacy-policy for more information.
44min | Published on June 13, 2024


Timestamps 00:20 Guest Introduction: Anna Borbotko 06:17 TomTom's Evolution and Market Strategy 10:25 Challenges and Strategies in Enterprise Product Marketing 12:48 Cold Outreach Pilot Program 16:27 Enterprise vs. Startup Dynamics 18:30 The Evolution of Software Buying 19:13 Challenges in the Automotive Industry 19:32 Simplifying the Buying Process 20:47 Sales and Buyer Enablement 23:25 Marketing's Role in Buyer Enablement 26:15 The Importance of Effective Collateral 29:44 The Torture Chamber 33:17 Anna's Initiatives and Final Thoughts Show Notes: Anna’s LinkedIn (https://www.linkedin.com/in/product-marketing-amsterdam/) Hosted on Ausha. See ausha.co/privacy-policy for more information.
35min | Published on June 6, 2024


Timestamps: 00:00 Introduction and Host Introductions 01:18 The Importance of Training in Product Marketing 01:54 Identifying Unique Superpowers 07:18 The Value of Formal Education and Certifications 16:42 Applying Knowledge in Real-World Scenarios 19:41 Leveraging Data Analytics in Product Marketing 26:13 Continuous Learning and Networking 33:01 Conclusion and Newsletter Promotion Show Notes:Million Dollar Consulting (https://www.google.com/search?gs_ssp=eJzj4tVP1zc0zMsrS08vKMkyYPSSzM3MycnMz1NIyc_JSSxSSM7PKy7NKcnMSwcANWAPOQ&q=million+dollar+consulting&oq=million+dollar+consu&gs_lcrp=EgZjaHJvbWUqCggCEC4Y1AIYgAQyCggAEAAY4wIYgAQyCggBEC4Y1AIYgAQyCggCEC4Y1AIYgAQyCggDEC4Y1AIYgAQyBggEEEUYOTIHCAUQLhiABDIHCAYQABiABDIHCAcQABiABDIHCAgQABiABDIHCAkQABiABNIBCDg1NDRqMGoxqAIAsAIA&sourceid=chrome&ie=UTF-8)Yi Lin Pei’s The PMM Dream Job Blueprint (https://www.courageous-careers.com/dream-job-blueprint-course)Ready for Launch (https://maven.com/course-crew/readyforlaunch)B2B Messaging Course (https://wynter.com/messaging-course)Yerba MATTTEEEEEE (https://www.amazon.com/Guayaki-Orange-Exuberance-16-Pack/dp/B07FXR3D1R/ref=asc_df_B07FXR3D1R/?tag=hyprod-20&linkCode=df0&hvadid=693345704808&hvpos=&hvnetw=g&hvrand=3262136544999843633&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9031351&hvtargid=pla-995559381250&psc=1&mcid=0778afa86b9a32c9aa2391d595500671&gad_source=1) Hosted on Ausha. See ausha.co/privacy-policy for more information.
35min | Published on May 30, 2024


Timestamps 00:00 Introduction and Host Intros 01:07 Meet Our Guest: Carlota Guell 03:28 Are Product Marketers Actually Marketers? 08:18 B2B vs B2C Marketing Insights 20:36 The Emotional Buying Pyramid 24:22 Fun Lightning Round with Carlota 26:43 Closing Remarks and Where to Find Carlota Show Notes Product Marketing Stories podcast (https://podcast.ausha.co/product-marketing-stories) Carlota Guell's LinkedIn profile (https://www.linkedin.com/in/carlota-guell/) Hosted on Ausha. See ausha.co/privacy-policy for more information.
28min | Published on May 23, 2024


Timestamps: 00:00 Welcome to the Misfit Podcast: Unveiling the World of Product Marketing 00:16 Special Guest Harvey Lee: From Business to Rockstar 01:45 The Great Debate: Are Marketers Really Marketers? 05:14 A Dive into Marketing History with the McElroy Memo 12:01 The Evolution of Product Marketing in the Digital Age 18:43 Navigating the Pathways to Becoming a Full Stack Marketer 21:45 The Journey from Sales, CS, to Product Marketing: A Comparative Analysis 26:42 Debunking Marketing Myths: Beyond 'Build It and They Will Come' 27:58 The Importance of Marketing Training and Accessibility 28:51 Harvey's Journey: Leaving PMA and Embracing Advisory Roles 34:16 The Power of Fit in Hiring and Career Growth 38:29 Mastering Product Marketing: Skills, Training, and Community 41:13 Harvey Lee's Insights: Full Stack Marketing and Beyond 44:16 Connecting with Harvey Lee: Books, Awards, and More Show Notes: Below the Waterline Newsletter (https://harvey-lee.beehiiv.com/subscribe) Get his book Backstage Pass (https://harvey-lee.com/book) Harvey's Website (https://harvey-lee.com/) Harvey's LinkedIn (https://www.linkedin.com/in/mr-harvey-lee/) Hosted on Ausha. See ausha.co/privacy-policy for more information.
47min | Published on May 16, 2024


Show Notes 0:00 Standing tall in a "layoff-heavy" PMM job market w/ Yi Lin Pei 00:00 Welcome to the Misfit Podcast: Unveiling Product Marketing Mysteries 00:17 Introducing Yi Lin Pei: From Visual Artist to Product Marketing Pro 03:03 The Unique Role of Product Marketers: Strategists, Not Just Marketers 06:07 Mastering Product Marketing: Strategies for Success and Growth 10:15 The Torture Chamber Game: Tough Choices for a Product Marketer 21:05 Navigating Layoffs: Yi Lin's Perspective and Support for PMMs 21:39 Navigating the Challenging Job Market: Strategies and Insights 22:51 Differentiation in Job Applications: Standing Out in a Competitive Market 23:37 Career Switching Advice: Embracing Stepping Stone Roles 24:45 Personal Success Stories: Leveraging Unique Backgrounds for Career Advancement 27:15 The Importance of Differentiation Throughout the Hiring Process 32:03 Advocacy and Representation: Addressing Underrepresentation in Tech 38:35 Leadership and Advocacy: Supporting Underrepresented Groups in the Workplace 44:07 Yi Lin's PMM Superpower and Final Thoughts Resources: Courageous Careers Newsletter (https://www.courageous-careers.com/newsletter) Positioning for Growth podcast (https://thecompetenetwork.com/positioning-for-growth) Yi Lin Pei LinkedIn (https://www.linkedin.com/in/yilinpei/) Hosted on Ausha. See ausha.co/privacy-policy for more information.
47min | Published on May 9, 2024


Timestamps: 00:00 Welcome to Season 2: The Unforgettable Comeback 00:55 The Big Reveal: Why We Faked Our Podcast's Death 02:59 Emotional Engagement and Its Impact 05:22 The Aftermath: Listener Reactions and Personal Reflections 12:53 Introducing the Newsletter: A New Way to Engage 15:52 The Misfit Community: Engaging with Our Audience 17:17 Kicking Off with Casual Banter 17:48 Deep Dive into Emotional Engagement 20:02 Exploring Product Marketing Challenges 24:58 Personal Growth and Professional Evolution 27:05 Embracing the Consulting Journey 33:06 Wrapping Up and Looking Forward Show notes: We’re Not Marketers Website (https://were-not-marketers.simplecast.com/episodes/notmarketers.com) Dying 4 Influence Newsletter (https://were-not-marketers.simplecast.com/episodes/newsletter.notmarketers.com) Ruben Studdard’s Sorry 2004 (https://www.youtube.com/watch?v=fRuzeZKYN-I) Hosted on Ausha. See ausha.co/privacy-policy for more information.
35min | Published on May 2, 2024