Anthony LinkedIn: https://www.linkedin.com/in/anthonypierri/ FletchPMM Website: https://www.fletchpmm.com/ Fletch Notion Database: https://buy.stripe.com/fZeeYe1tBc2C37y3ct Good Hangs Spotify (https://open.spotify.com/artist/2a1joNabZ5FF1XpYEvgD9W)   Timestamps 01:41 - How Anthony predict if a client project will go well 02:21 - Why referrals don't work for FletchPMM 03:41 - Anthony LinkedIn GTM strategy and how they attract clients 06:50 - Are product marketers, actually marketers? 09:33 - VCs without marketing background are shaping bad homepage messaging 18:35 - How FletchPMM works with in-house marketing teams 21:16 - Why is there so much bad messaging in B2B marketing 24:30 - The Beachhead Approach for your homepage 28:15 - How to find and connect with Anthony Hosted on Ausha. See ausha.co/privacy-policy for more information.

Jason LinkedIn: https://www.linkedin.com/in/oakleyjason/ PMM Files Website: https://pmmfiles.com/ The Productive PMM Website: https://productivepmm.com/ Ready for Launch Course: https://maven.com/course-crew/readyforlaunch   Timestamps: 02:08 Are PMMs actually marketers? 03:43 The biggest challenge of founding PMMs at early-stage startups 05:38 How to prioritize to be a more productive PMM 15:34 Why Jason started ProductivePMM 18:56 Important skills of founding PMMs 23:47 The fundamentals of product marketing and how they back up strategy and execution 26:46 Most common pitfalls for product launches 32:14 Where to find Jason and to get more information          Hosted on Ausha. See ausha.co/privacy-policy for more information.

Most PMMs feel sellers don’t do what they tell ’em. Ears fume after listening to a random customer call recording because a sales rep decided not to stay on message. Sellers feel no different about PMMs. 90% of sales and marketing professionals point to several disconnects across strategy, process, content, and culture. (LinkedIn, 2020 (https://business.linkedin.com/content/dam/me/business/en-us/marketing-solutions/cx/2020/images/pdfs/moments-of-trust-v4.pdf)). It’s astounding! How can two professions, most focused on the customer persona, stand at odds like Will Ferrell & John C. Reilly in 2008’s Stepbrothers? in this next episode, our co-hosts speak on the most common challenges between marketing and sales teams. How to navigate those dynamics to be a better friend to sellers that PMs can’t get from any product roadmap. And, the co-hosts share tips you can use to foster instant karma points with your selling partners.   Time Stamps: 00:16 Introduction and Discussion on Marketing and Sales Silos 01:11 The Challenges of Being a Solo Marketer in a Startup 01:31 The Misunderstanding of Product Marketing’s Role 02:45 Sales Leaders’ Perspective on Marketing and Sales Goals 04:19 Strategies to Elevate Authority with Sales 05:02 The Importance of Crafting Effective Messaging 06:59 The Role of Product Marketing in Assisting Sales 10:50 The Value of Repetition and Persistence in Marketing 11:35 The Struggles and Solutions in Sales Enablement 13:50 Conclusion: Breaking Down Silos and Building Team Comradery Hosted on Ausha. See ausha.co/privacy-policy for more information.

This podcast episode centers around the challenges faced by product marketing managers in conducting their jobs and ensuring their roles are correctly understood in their respective organizations. Our three co-hosts share personal experiences and frustrations, highlighting issues such as being undervalued in strategic processes, difficulty in role definition, job insecurity, and the need for having a centralized decision-maker in positioning and messaging. They discuss the growing specializations in product marketing and highlight the urgency for product marketers to align their interests and job expectations with these evolving roles. Our co-hosts also highlight the upcoming ‘product marketing superstar’ guests who’ll be in later episodes to share their experience and expertise in being rockstar PMMs.   Sections: 0:00 How to fortify the value as a PMM in your org when you’re at your wits end. 00:28 Why prior experience matters to how you view product marketing 01:33 Why we wanted to create this podcast, in the first place. 03:15 Learning from PMMs, a few steps ahead of you. 05:05 Future of PMM and sense of belonging in your career today Hosted on Ausha. See ausha.co/privacy-policy for more information.

Launch trailer for the first episode of We're Not Marketers Hosted on Ausha. See ausha.co/privacy-policy for more information.