We're Not Marketers | Ausha

We're Not Marketers

We're Not Marketers

We're Not Marketers

We're Not Marketers

We're Not Marketers

We're Not Marketers

Description

B2B product marketers in SaaS businesses are feeling misunderstood. Struggling to position what they do internally. Colleagues not having one clear idea what they do either. What if there was a better way? This is We're Not Marketers. The new podcast for SaaSy B2B product marketers who want CEO buy-in on what they do. Get the weekly masterclass without the inflated tuition and entry-level requirements, just to get your foot in the door. Stop being overlooked and start listening.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

72 episodes

Season 3

How to get mad respect from your colleagues w/ Jarod Greene
In this episode, Jarod Greene, CMO of Vivint, shares his journey from teaching middle school math to Gartner analyst to CMO today and offers actionable advice for PMMs struggling to gain recognition. Learn how to use research, co-create with sales, and communicate your value to drive impactful product marketing strategies in your workplace. When you let Jarod cook (#lethimcook) and you’re gonna get… How teaching 7th graders prepared Jarod to lead B2B marketing strategy—and why it’s still the hardest job he’s ever done. The “magician” role of product marketers: Why being a chameleon is the ultimate superpower in your company (and how to harness it). Co-create with sales? Yes, please. The surprising reason your best sales reps should help write your next piece of content. Forget the committee—Jarod’s trick to stop internal fights over messaging using the one thing no one can argue with: Data. “I had no idea what PMM was 10 years ago” – how Jarod went from confused to CMO and why it could be your career roadmap too. Content without context = chaos. Jarod’s formula for why great content flops (and how to make it land every time). How to manage up, down, and sideways: Jarod’s guide to becoming a leader before you even get the title. Time Stamps 00:00 We're Not Marketers (S3) - Jarod Greene 01:00 Welcome to Season Three! 01:46 Introducing Jarod Greene 03:01 From Teaching to Marketing 05:15 The Role of Product Marketers 07:15 Becoming a CMO 18:03 Content with Context 22:19 Co-Creating with Sales 28:20 The Content Production Dilemma 29:07 The Importance of Research in Marketing 30:27 Primary vs. Secondary Research 31:22 Leveraging Data for Decision Making 39:43 Integrating AI in Marketing Strategies 43:34 The Reality of Product Market Fit 51:21 Upcoming Projects and Events Show Notes Jarod Greene LinkedIn Profile (https://www.linkedin.com/in/ACoAAAK9DAsBTzOJTYA2K4YA4DQbnx75vW5B2vc?lipi=urn%3Ali%3Apage%3Ad_flagship3_messaging_conversation_detail%3B1EbwNABdTJS7nnz2vjELFg%3D%3D) UNXPCTD - Explore way AI is revolutionizing B2B Sales (https://unxpctd.vivun.com/) Hosted on Ausha. See ausha.co/privacy-policy for more information.
1h28 | Published on September 26, 2024
Finding your special sauce as a Fractional PMM w/ Megan Pratt
There are many different flavors of product marketers, whether you’re in-house or fractional like our host, you need to be aware of your special sauce 😉 The product marketing function is becoming more and more nuanced, so you need to know what you are good at and why these special skills matter with your expertise and work environment. Megan Pratt went from senior PMM to director of PMM and was one step away from a VP position before she decided to go full-time as a fractional PMM. Today, she’s coaching product marketers and helping companies as a fractional PMM. In this episode, we’re covering: Misconceptions we have about going fractional How to find your secret sauce as a PMM How to educate prospects on product marketing Learn how to say no without saying no Building your pipeline as a consultant Common gaps in product marketing So join us, whether you’re a fractional, or in-house hire, and learn about a true expert on how to say no. Timespan: 00:00 Introduction and Hosts' Banter 01:14 Introducing Special Guest Megan Pratt 06:09 The Value of Product Marketing 21:26 Personal Insights and Career Growth 26:25 Transition to Fractional Work 26:31 Challenges and Misconceptions of Going Fractional 30:48 Messaging Best Practices 31:13 Clarifying Roles and Responsibilities 32:23 Setting Boundaries in Freelancing 33:42 The Importance of Saying No 36:34 Building a Freelance Pipeline 50:56 Common Gaps in Product Marketing 59:42 Conclusion and Final Thoughts Show Notes: Product Marketing House (https://www.productmarketinghouse.com/) Megan’s LinkedIn (https://www.linkedin.com/in/productmarketingmegan/) Hosted on Ausha. See ausha.co/privacy-policy for more information.
1h00 | Published on September 19, 2024

Season 2

Why being misunderstood in Product Marketing is actually your superpower
After 29 episodes, we’re finally closing down our season 2 and we’re taking this opportunity to circle back on why PMMs are misunderstood today in B2B SaaS. Being misunderstood isn’t the problem, it’s the apathy from colleagues and management regarding our roles and responsibilities. But we should be proud of being misfits because it’s our uniqueness that can have a real impact on our jobs. All we need is more influence and less apathy. In this episode, we’re going back on why we started the pod, how we’re researching our market, find new episode topics, and a special way on how you can be on the pod for upcoming seasons: → The key takeaways from this season that every PMM should know → Our thoughts on the future of Product Marketing and what’s on the horizon → What is the misfit madness and how can you be a special guest Tune in for the last time of season 2, and enjoy a monthly break of not hearing us talk about product marketing 🙃 Hosted on Ausha. See ausha.co/privacy-policy for more information.
35min | Published on August 15, 2024
Embracing the Misfit: Emma Stratton's guide to “smart” product marketing
Timeline: 00:17 - Meet Emma Stratton: Life Coach and Messaging Expert 03:03 - Are Product Marketers Actually Marketers? 06:45 - Embracing the Misfit Identity in Product Marketing 12:15 - Handling Messaging Challenges and CEO Fears 21:05 - Transitioning to Entrepreneurship: When is the Right Time? 26:50 - Work-Life Harmony: Balancing Energy Drainers and Energizers 32:35 - Avoiding Company Politics and Aligning Teams 38:15 - Real-life Example: Messaging for an Australian Data Company 45:07 - Emma’s Upcoming Book: Make It Punchy 47:10 - Torture Chamber Game: Cringey Marketing Terms 55:00 - Final Thoughts and Staying Connected with Emma Show Notes: Emma's book: Make It Punchy: How to Write Simple Tech Messaging That Wins Hearts, Minds, and Markets (Pre-order now) (https://www.amazon.com/Make-Punchy-Simple-Messaging-Markets/dp/1774584085/ref=sr_1_1?sr=8-1) Punchy messaging newsletter (https://punchy.co/newsletter/) Follow Emma Stratton on LinkedIn (https://www.linkedin.com/in/emma-stratton-punchy/) Hosted on Ausha. See ausha.co/privacy-policy for more information.
50min | Published on August 1, 2024
Job Roulette: When PMMs have to “bite the bullet” while job hunting
Timestamps: 01:36 PMM jobs and LinkedIn trends. 03:00 Discussion about job application experiences and interview etiquette. 05:00 Gab shares a story about a go-to-market assignment. 08:00 Eric shares a story about interviewing with a competitor. 12:00 Zach shares a story about a poor recruiting experience. 16:00 Eric discusses a job that ended up being a bad fit. 19:00 Discussion on hiring practices and candidate experiences. 22:00 Importance of clear expectations and roles in hiring. 24:00 The value of specific hiring criteria and trust in the hiring process. 27:00 The benefits of private communities for job searching. 30:00 Gab's experience with irrelevant job postings. 33:00 Eric and Zach discuss the value of consulting and contracting as a career approach. 36:00 Final thoughts on hiring practices and candidate experience. 40:00 Additional anecdotes and reflections on job search experiences. 45:00 Tips for navigating the PMM job market. 50:00 Closing remarks and promotions for the newsletter and sponsors. 52:00 Outro and end of episode. Show Notes: ⁠Inc Authority (LLC Formation)⁠ (https://were-not-marketers.simplecast.com/episodes/www.incauthority.com) ⁠Exit Five Community⁠ (https://were-not-marketers.simplecast.com/episodes/www.exitfive.com) ⁠Healthy Competition Community⁠ (https://were-not-marketers.simplecast.com/episodes/www.healthycompetition.co) Hosted on Ausha. See ausha.co/privacy-policy for more information.
52min | Published on July 25, 2024
Boldness—What that should look like in B2B PMM w/ Julien Sauvage
Timestamps 00:43 Introducing of Julien Sauvage 01:57 Are Product Marketers Actually Marketers? 06:41 The Role of Boldness in Marketing 14:06 Event Branding Success at Clari 17:17 The Einstein Smart Speaker Flop 20:24 Reflecting on Dreamforce's Gimmicks 22:38 The Importance of Data in Product Marketing 24:43 Challenges and Realities of PMM 30:31 The Role of Copywriting in PMM 38:59 Final Thoughts and Farewell Show Notes : Julien’s LinkedIn (https://www.linkedin.com/in/julien-sauvage/) Content That Converts guide (by Devin Reed) (https://convert.thereeder.co/) Hosted on Ausha. See ausha.co/privacy-policy for more information.
41min | Published on July 18, 2024
Build an internal brand, using CI w/ Patrick Wall
Timestamps 1:00: Introduction of Pat Wall 5:00: Role of product marketers 7:00: CI and product marketing 8:30: Evolution of CI in Pat's career 10:00: Building a CI program 13:00: Effective sales enablement 15:00: Internal branding 17:00: "Torture Chamber" game 20:00: Engaging sales teams 24:00: Impactful enablement sessions 26:00: Leveraging top performers 28:00: Integrating CI and product marketing 30:00: Tips for building a CI program 32:00: Pat’s future projects 34:00: Thank you and closing remarks Show NotesPat’s LinkedIn (https://www.linkedin.com/in/patwall/) Hosted on Ausha. See ausha.co/privacy-policy for more information.
35min | Published on July 11, 2024
Segmentation: How to deal with "let's get everyone" as a target
Timestamps: 00:52 Discussing Target Audience 01:40 Horror Stories of Target Audience 05:14 Challenges in Messaging and Segmentation 14:23 Examples of Poor Market Segmentation 21:49 Effective Segmentation Strategies 32:15 The Power of Storytelling 34:35 Understanding Your Audience 38:19 Innovative Research Techniques Show Notes:Mercury (https://mercury.com/)Equals (https://equals.com/)Arc Browser (https://arc.net/)Figma (https://www.figma.com/)Devin Reed (https://www.linkedin.com/in/devinreed/)Clayton Christensen (https://en.wikipedia.org/wiki/Clayton_Christensen)Our website (https://www.notmarketers.com/) Hosted on Ausha. See ausha.co/privacy-policy for more information.
45min | Published on June 27, 2024
The one word most miss in “product marketing” w/ Becky Trevino
Timestamps: 0:00 The one word most miss in "product marketing" with Becky Trevino 00:16 Introduction and Hosts Banter 01:08 Introducing Special Guest Becky Trevino 01:55 Becky's Career Journey and Unique Perspective 02:49 Are Product Marketers Actually Marketers? 05:05 Defining Product Market Fit 07:44 Product Marketing Superpowers 10:12 The Art of Storytelling in Product Marketing 15:31 Torture Chamber: Tough Choices in Product Strategy 19:08 Should Product Marketing Live Within Product? 22:38 Building Strong Relationships with Product Managers 23:09 Navigating New Challenges in a New Role 24:50 Leading Commercial Reviews and Gaining Respect 26:03 Balancing Technical and Marketing Perspectives 27:55 The Role of AI in Product Marketing 33:33 Balancing Present Offerings with Future Roadmaps Show Notes: Becky Trevino LinkedIn (https://www.linkedin.com/in/beckytrevino/) Hosted on Ausha. See ausha.co/privacy-policy for more information.
41min | Published on June 20, 2024
The most important role in B2B marketing w/ Dave Gerhardt
Timestamps: 01:05 Dave's Journey and Podcasting Tips 04:18 The Importance of Product Marketing 06:16 Early Stage Marketing Strategies 13:29 Building Trust and Influence in Startups 20:24 Positioning and Messaging Challenges 24:42 Addressing the Decline in Win Rate 25:24 Importance of Executing Positioning 25:57 Casual Conversation and Personal Interests 26:58 Messaging Torture Chamber 27:31 Marketing Strategies: Brand vs. Content 29:14 Event Marketing Insights 30:59 Simplifying B2B Marketing 34:38 The Role of Podcasts in B2B Marketing 41:23 Conclusion and Upcoming Events Show Notes: Founder Brand (https://www.amazon.com/Founder-Brand-Story-Competitive-Advantage/dp/1544523416) Dave LinkedIn (https://www.linkedin.com/in/davegerhardt/) Dave Kellog Blog (https://kellblog.com/) Exit Five Community (https://www.exitfive.com/) The Exit Five Podcast (https://media.exitfive.com/podcast) Hosted on Ausha. See ausha.co/privacy-policy for more information.
44min | Published on June 13, 2024

1…3 4 5 6 7 8

Description

B2B product marketers in SaaS businesses are feeling misunderstood. Struggling to position what they do internally. Colleagues not having one clear idea what they do either. What if there was a better way? This is We're Not Marketers. The new podcast for SaaSy B2B product marketers who want CEO buy-in on what they do. Get the weekly masterclass without the inflated tuition and entry-level requirements, just to get your foot in the door. Stop being overlooked and start listening.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

72 episodes

Season 3

How to get mad respect from your colleagues w/ Jarod Greene
In this episode, Jarod Greene, CMO of Vivint, shares his journey from teaching middle school math to Gartner analyst to CMO today and offers actionable advice for PMMs struggling to gain recognition. Learn how to use research, co-create with sales, and communicate your value to drive impactful product marketing strategies in your workplace. When you let Jarod cook (#lethimcook) and you’re gonna get… How teaching 7th graders prepared Jarod to lead B2B marketing strategy—and why it’s still the hardest job he’s ever done. The “magician” role of product marketers: Why being a chameleon is the ultimate superpower in your company (and how to harness it). Co-create with sales? Yes, please. The surprising reason your best sales reps should help write your next piece of content. Forget the committee—Jarod’s trick to stop internal fights over messaging using the one thing no one can argue with: Data. “I had no idea what PMM was 10 years ago” – how Jarod went from confused to CMO and why it could be your career roadmap too. Content without context = chaos. Jarod’s formula for why great content flops (and how to make it land every time). How to manage up, down, and sideways: Jarod’s guide to becoming a leader before you even get the title. Time Stamps 00:00 We're Not Marketers (S3) - Jarod Greene 01:00 Welcome to Season Three! 01:46 Introducing Jarod Greene 03:01 From Teaching to Marketing 05:15 The Role of Product Marketers 07:15 Becoming a CMO 18:03 Content with Context 22:19 Co-Creating with Sales 28:20 The Content Production Dilemma 29:07 The Importance of Research in Marketing 30:27 Primary vs. Secondary Research 31:22 Leveraging Data for Decision Making 39:43 Integrating AI in Marketing Strategies 43:34 The Reality of Product Market Fit 51:21 Upcoming Projects and Events Show Notes Jarod Greene LinkedIn Profile (https://www.linkedin.com/in/ACoAAAK9DAsBTzOJTYA2K4YA4DQbnx75vW5B2vc?lipi=urn%3Ali%3Apage%3Ad_flagship3_messaging_conversation_detail%3B1EbwNABdTJS7nnz2vjELFg%3D%3D) UNXPCTD - Explore way AI is revolutionizing B2B Sales (https://unxpctd.vivun.com/) Hosted on Ausha. See ausha.co/privacy-policy for more information.
1h28 | Published on September 26, 2024
Finding your special sauce as a Fractional PMM w/ Megan Pratt
There are many different flavors of product marketers, whether you’re in-house or fractional like our host, you need to be aware of your special sauce 😉 The product marketing function is becoming more and more nuanced, so you need to know what you are good at and why these special skills matter with your expertise and work environment. Megan Pratt went from senior PMM to director of PMM and was one step away from a VP position before she decided to go full-time as a fractional PMM. Today, she’s coaching product marketers and helping companies as a fractional PMM. In this episode, we’re covering: Misconceptions we have about going fractional How to find your secret sauce as a PMM How to educate prospects on product marketing Learn how to say no without saying no Building your pipeline as a consultant Common gaps in product marketing So join us, whether you’re a fractional, or in-house hire, and learn about a true expert on how to say no. Timespan: 00:00 Introduction and Hosts' Banter 01:14 Introducing Special Guest Megan Pratt 06:09 The Value of Product Marketing 21:26 Personal Insights and Career Growth 26:25 Transition to Fractional Work 26:31 Challenges and Misconceptions of Going Fractional 30:48 Messaging Best Practices 31:13 Clarifying Roles and Responsibilities 32:23 Setting Boundaries in Freelancing 33:42 The Importance of Saying No 36:34 Building a Freelance Pipeline 50:56 Common Gaps in Product Marketing 59:42 Conclusion and Final Thoughts Show Notes: Product Marketing House (https://www.productmarketinghouse.com/) Megan’s LinkedIn (https://www.linkedin.com/in/productmarketingmegan/) Hosted on Ausha. See ausha.co/privacy-policy for more information.
1h00 | Published on September 19, 2024

Season 2

Why being misunderstood in Product Marketing is actually your superpower
After 29 episodes, we’re finally closing down our season 2 and we’re taking this opportunity to circle back on why PMMs are misunderstood today in B2B SaaS. Being misunderstood isn’t the problem, it’s the apathy from colleagues and management regarding our roles and responsibilities. But we should be proud of being misfits because it’s our uniqueness that can have a real impact on our jobs. All we need is more influence and less apathy. In this episode, we’re going back on why we started the pod, how we’re researching our market, find new episode topics, and a special way on how you can be on the pod for upcoming seasons: → The key takeaways from this season that every PMM should know → Our thoughts on the future of Product Marketing and what’s on the horizon → What is the misfit madness and how can you be a special guest Tune in for the last time of season 2, and enjoy a monthly break of not hearing us talk about product marketing 🙃 Hosted on Ausha. See ausha.co/privacy-policy for more information.
35min | Published on August 15, 2024
Embracing the Misfit: Emma Stratton's guide to “smart” product marketing
Timeline: 00:17 - Meet Emma Stratton: Life Coach and Messaging Expert 03:03 - Are Product Marketers Actually Marketers? 06:45 - Embracing the Misfit Identity in Product Marketing 12:15 - Handling Messaging Challenges and CEO Fears 21:05 - Transitioning to Entrepreneurship: When is the Right Time? 26:50 - Work-Life Harmony: Balancing Energy Drainers and Energizers 32:35 - Avoiding Company Politics and Aligning Teams 38:15 - Real-life Example: Messaging for an Australian Data Company 45:07 - Emma’s Upcoming Book: Make It Punchy 47:10 - Torture Chamber Game: Cringey Marketing Terms 55:00 - Final Thoughts and Staying Connected with Emma Show Notes: Emma's book: Make It Punchy: How to Write Simple Tech Messaging That Wins Hearts, Minds, and Markets (Pre-order now) (https://www.amazon.com/Make-Punchy-Simple-Messaging-Markets/dp/1774584085/ref=sr_1_1?sr=8-1) Punchy messaging newsletter (https://punchy.co/newsletter/) Follow Emma Stratton on LinkedIn (https://www.linkedin.com/in/emma-stratton-punchy/) Hosted on Ausha. See ausha.co/privacy-policy for more information.
50min | Published on August 1, 2024
Job Roulette: When PMMs have to “bite the bullet” while job hunting
Timestamps: 01:36 PMM jobs and LinkedIn trends. 03:00 Discussion about job application experiences and interview etiquette. 05:00 Gab shares a story about a go-to-market assignment. 08:00 Eric shares a story about interviewing with a competitor. 12:00 Zach shares a story about a poor recruiting experience. 16:00 Eric discusses a job that ended up being a bad fit. 19:00 Discussion on hiring practices and candidate experiences. 22:00 Importance of clear expectations and roles in hiring. 24:00 The value of specific hiring criteria and trust in the hiring process. 27:00 The benefits of private communities for job searching. 30:00 Gab's experience with irrelevant job postings. 33:00 Eric and Zach discuss the value of consulting and contracting as a career approach. 36:00 Final thoughts on hiring practices and candidate experience. 40:00 Additional anecdotes and reflections on job search experiences. 45:00 Tips for navigating the PMM job market. 50:00 Closing remarks and promotions for the newsletter and sponsors. 52:00 Outro and end of episode. Show Notes: ⁠Inc Authority (LLC Formation)⁠ (https://were-not-marketers.simplecast.com/episodes/www.incauthority.com) ⁠Exit Five Community⁠ (https://were-not-marketers.simplecast.com/episodes/www.exitfive.com) ⁠Healthy Competition Community⁠ (https://were-not-marketers.simplecast.com/episodes/www.healthycompetition.co) Hosted on Ausha. See ausha.co/privacy-policy for more information.
52min | Published on July 25, 2024
Boldness—What that should look like in B2B PMM w/ Julien Sauvage
Timestamps 00:43 Introducing of Julien Sauvage 01:57 Are Product Marketers Actually Marketers? 06:41 The Role of Boldness in Marketing 14:06 Event Branding Success at Clari 17:17 The Einstein Smart Speaker Flop 20:24 Reflecting on Dreamforce's Gimmicks 22:38 The Importance of Data in Product Marketing 24:43 Challenges and Realities of PMM 30:31 The Role of Copywriting in PMM 38:59 Final Thoughts and Farewell Show Notes : Julien’s LinkedIn (https://www.linkedin.com/in/julien-sauvage/) Content That Converts guide (by Devin Reed) (https://convert.thereeder.co/) Hosted on Ausha. See ausha.co/privacy-policy for more information.
41min | Published on July 18, 2024
Build an internal brand, using CI w/ Patrick Wall
Timestamps 1:00: Introduction of Pat Wall 5:00: Role of product marketers 7:00: CI and product marketing 8:30: Evolution of CI in Pat's career 10:00: Building a CI program 13:00: Effective sales enablement 15:00: Internal branding 17:00: "Torture Chamber" game 20:00: Engaging sales teams 24:00: Impactful enablement sessions 26:00: Leveraging top performers 28:00: Integrating CI and product marketing 30:00: Tips for building a CI program 32:00: Pat’s future projects 34:00: Thank you and closing remarks Show NotesPat’s LinkedIn (https://www.linkedin.com/in/patwall/) Hosted on Ausha. See ausha.co/privacy-policy for more information.
35min | Published on July 11, 2024
Segmentation: How to deal with "let's get everyone" as a target
Timestamps: 00:52 Discussing Target Audience 01:40 Horror Stories of Target Audience 05:14 Challenges in Messaging and Segmentation 14:23 Examples of Poor Market Segmentation 21:49 Effective Segmentation Strategies 32:15 The Power of Storytelling 34:35 Understanding Your Audience 38:19 Innovative Research Techniques Show Notes:Mercury (https://mercury.com/)Equals (https://equals.com/)Arc Browser (https://arc.net/)Figma (https://www.figma.com/)Devin Reed (https://www.linkedin.com/in/devinreed/)Clayton Christensen (https://en.wikipedia.org/wiki/Clayton_Christensen)Our website (https://www.notmarketers.com/) Hosted on Ausha. See ausha.co/privacy-policy for more information.
45min | Published on June 27, 2024
The one word most miss in “product marketing” w/ Becky Trevino
Timestamps: 0:00 The one word most miss in "product marketing" with Becky Trevino 00:16 Introduction and Hosts Banter 01:08 Introducing Special Guest Becky Trevino 01:55 Becky's Career Journey and Unique Perspective 02:49 Are Product Marketers Actually Marketers? 05:05 Defining Product Market Fit 07:44 Product Marketing Superpowers 10:12 The Art of Storytelling in Product Marketing 15:31 Torture Chamber: Tough Choices in Product Strategy 19:08 Should Product Marketing Live Within Product? 22:38 Building Strong Relationships with Product Managers 23:09 Navigating New Challenges in a New Role 24:50 Leading Commercial Reviews and Gaining Respect 26:03 Balancing Technical and Marketing Perspectives 27:55 The Role of AI in Product Marketing 33:33 Balancing Present Offerings with Future Roadmaps Show Notes: Becky Trevino LinkedIn (https://www.linkedin.com/in/beckytrevino/) Hosted on Ausha. See ausha.co/privacy-policy for more information.
41min | Published on June 20, 2024
The most important role in B2B marketing w/ Dave Gerhardt
Timestamps: 01:05 Dave's Journey and Podcasting Tips 04:18 The Importance of Product Marketing 06:16 Early Stage Marketing Strategies 13:29 Building Trust and Influence in Startups 20:24 Positioning and Messaging Challenges 24:42 Addressing the Decline in Win Rate 25:24 Importance of Executing Positioning 25:57 Casual Conversation and Personal Interests 26:58 Messaging Torture Chamber 27:31 Marketing Strategies: Brand vs. Content 29:14 Event Marketing Insights 30:59 Simplifying B2B Marketing 34:38 The Role of Podcasts in B2B Marketing 41:23 Conclusion and Upcoming Events Show Notes: Founder Brand (https://www.amazon.com/Founder-Brand-Story-Competitive-Advantage/dp/1544523416) Dave LinkedIn (https://www.linkedin.com/in/davegerhardt/) Dave Kellog Blog (https://kellblog.com/) Exit Five Community (https://www.exitfive.com/) The Exit Five Podcast (https://media.exitfive.com/podcast) Hosted on Ausha. See ausha.co/privacy-policy for more information.
44min | Published on June 13, 2024

1…3 4 5 6 7 8

© 2026 AushaLegal notice

Powered by Ausha 🚀

© 2026 AushaLegal notice