We're Not Marketers

Description

B2B product marketers in SaaS businesses are feeling misunderstood. Struggling to position what they do internally. Colleagues not having one clear idea what they do either. What if there was a better way? This is We're Not Marketers. The new podcast for SaaSy B2B product marketers who want CEO buy-in on what they do. Get the weekly masterclass without the inflated tuition and entry-level requirements, just to get your foot in the door. Stop being overlooked and start listening.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

75 episodes

Season 1

Don’t review messaging internally, message test instead w/ Peep Laja
Timestamps: 01:39 The role of product marketing in the B2B landscape 03:14 Why website ownership and conversion rates matter for PMMs 04:42 Challenges and strategies to be aware when managing website messaging 06:52 The evolution and future of message testing 07:22 CEO's Role as a product Marketer in Startups 09:53 Why messaging is underestimated in B2B 13:05 Message testing and market trends 16:24 Advices for solo PMM on messaging 19:38 How to improve your message clarity and relevance 20:56 How to leverage customer feedback with your messaging 24:29 How Peep is building influence and engaging on LinkedIn 26:43 What makes Spryng different from other B2B events 29:42 The Messaging Torture Chamber 34:19 Where to find Peep and learn more from him Show Notes: Wynter (https://wynter.com/) Hemingway App (https://hemingwayapp.com/) Sales Pitch by April Dunford (https://www.amazon.com/Sales-Pitch-Craft-Story-Stand/dp/1999023021) B2B Messaging course (https://wynter.com/messaging-course) Spryng event (https://wynter.com/spryng) Peep LinkedIn (https://www.linkedin.com/in/peeplaja/) Hosted on Ausha. See ausha.co/privacy-policy for more information.
36min | Published on March 14, 2024
How PMMs can tie revenue with competitive intelligence w/ Clara Smyth
Timestamps: 02:47 Clara's Journey into Competitive Intelligence 03:45 Are Product Marketers Actually Marketers? 05:10 The Role of Competitive Intelligence in Revenue Generation 08:01 The Importance of Being Selfless in Product Marketing 10:33 Ideal Structure for Competitive Intelligence 13:02 Misconceptions about Competitive Intelligence 16:22 The Power of Competitive Intelligence Newsletters 19:21 Building a Content Creation Team 21:31 Investing in Competitive Intelligence 25:23 The Evolution of Competitive Intelligence 28:20 Handling Internal Requests and Prioritizing Competitors 34:00 Special Projects and Where to Find Clara Show Notes: Clara LinkedIn (https://www.linkedin.com/in/clarasmyth/) Back Office to Boardroom Spotify (https://open.spotify.com/show/6edZ4k3qT4qR1Yt5qZtRsH?si=de4668187dd343ec&nd=1) Back Office to Boardroom Apple Podcasts (https://podcasts.apple.com/ca/podcast/back-office-to-boardroom/id1627817391) Hosted on Ausha. See ausha.co/privacy-policy for more information.
35min | Published on March 7, 2024
Let’s get clear about product messaging w/ Zach Messler
Timestamps: 01:30 Zach Messler's Background and Journey 03:20 The Big Question: Are Product Marketers Actually Marketers? 09:26 Zach's Philosophy and Approach to Marketing 18:27 The Importance of Clarity in Messaging 20:11 The Hierarchy of Clarity 24:56 The Power of Context in Messaging 30:31 The Importance of Context in Problem-Solution Approach 31:44 The Role of Product Marketers and Its Challenges 32:28 Strategies to Enhance Product Marketing Role 33:12 The Power of Negotiation in Product Marketing 37:31 The Impact of Trade Shows in Product Marketing 39:52 The Art of Messaging in Product Marketing 48:23 The Essence of Product Messaging Show notes: Zach LinkedIn (https://www.linkedin.com/in/zachmessler/) Never split the difference by Christopher Voss (https://www.amazon.com/Never-Split-Difference-audiobook/dp/B01COR1GM2) Clarity Rules (https://calendly.com/boomshockalocka/clarity-rules-we-re-not-marketers-bonus) Hosted on Ausha. See ausha.co/privacy-policy for more information.
56min | Published on February 29, 2024
How to use data to tell a better story in B2B
Timestamps: 00:24 The Importance of Data in Marketing 05:12 Effective Storytelling with Data 07:20 The Power of Positioning and Market Insight 11:57 The Balance Between Creativity and Metrics 16:42 The Challenges of Data Analytics in Product Marketing 21:17 Measuring Podcasts for Thought Leadership 24:00 The Problem of Instant Gratification 28:20 The Importance of Balance in Growth 31:26 The Role of Data in Guiding Initiatives 33:21 The Power of Gut Feeling and Hard Work Show Notes: April Dunford Positioning Podcast (https://www.positioning.show/) FletchPMM Notion Cheatsheet (https://www.fletchpmm.com/best-practices) Devin Reed LinkedIn (https://www.linkedin.com/in/devinreed/) ProductivePMM Notion Hub (https://www.notion.so/templates/pmm-productivity-hub) Hosted on Ausha. See ausha.co/privacy-policy for more information.
38min | Published on February 22, 2024
Securing quick wins by building internal relationships w/ Collin Mayjack
Timestamps: 01:37: Transitioning from non-profit to tech 2:02: Collin's background as a preacher up to product marketing 4:47: Are product marketers actually marketers? 7:32: Collin's approach as a founding PMM 09:32: Defining product marketing in a new role 11:16: The importance of building relationships 12:29: Balancing short-term and long-term goals 14:30: Leadership in product marketing 16:25: The importance of building credibility 18:12: Setting boundaries and building respect 21:11: The rule of reciprocity in product marketing 23:51: Sharing and building credibility 27:38: Lightning round Show Notes: Collin LinkedIn (https://www.linkedin.com/in/collinmayjack/) Hosted on Ausha. See ausha.co/privacy-policy for more information.
35min | Published on February 15, 2024
How PMMs can influence GTM without being left out w/ Madison Leonard
Timestamps: 01:02: Madison's journey to product marketing 02:11: Transitioning from B2C to B2B 02:58: Madison's current role and GTM strategy passion 05:37: Are product marketers actually marketers? 07:56: The disconnect between marketing and sales 12:11: The role of product marketing in Go-to-market 18:07: Building trust and influencing change in organizations 22:47: The shift from B2B to PLG 32:39: Where to find Madison and learn more about her workShow Notes: Madison LinkedIn (https://www.linkedin.com/in/madisonleonard/) SaaS Secrets newsletter (https://airtable.com/appCIVccq46rVzwHY/shrVAK04ew84V7g3V) Hosted on Ausha. See ausha.co/privacy-policy for more information.
34min | Published on February 8, 2024
How PMMs can "bounce-back" from layoffs
Timestamps: 01:17: Eric's layoff experience 04:12: Zach's layoff experience 10:24: The state of layoffs and product marketing in the US 12:34: Taking the solopreneur road after being laid off 14:00: The stress of the first 90 days as a PMM 15:53: Specialist vs. generalist PMM 18:27: How to position yourself as a PMM and be memorable 22:31: How can you make your next job search a success Show Notes: Emma Stratton LinkedIn (https://www.linkedin.com/in/emma-stratton-punchy/) Product Marketing Alliance Salary Report (https://www.productmarketingalliance.com/2023-product-markeing-salary-survey-report/) Personal Positioning from Tamara Grominsky (https://www.pmmcamp.com/personalpositioningcourse) Practical Positioning Guide from Jess Petrella (https://mailchi.mp/4062485c8813/practical-product-positioning) TealHQ.com - CRM for job search (https://www.tealhq.com/) Stillhiring.today - Job board (https://stillhiring.today/) Lavender AI - How to write great email to hiring managers (https://www.lavender.ai/) Aligned - Digital Salesroom to showcase your work (https://alignedup.com/) Healthy Competition - CI Community (https://healthycompetition.co/) PMMCamp - Product Marketing Community (https://www.pmmcamp.com/) Hosted on Ausha. See ausha.co/privacy-policy for more information.
35min | Published on February 1, 2024
How competitive intel makes B2B product marketing easier w/ Andy McCotter-Bicknell
Timestamps: 04:14: Are product marketers actually marketers? 08:15: What is easier: being a generalist PMM or a specialist like in CI? 12:05: Is it easier being in competitive intelligence than product marketing? 15:03: Does category creation matter in competitive intelligence? 19:30: Biggest mistakes you can make on competitive intel 24:20: How to command respect as a PMM 28:12: How to break into CI as a PMM 38:35: Where to find and learn more about Andy Show Notes: Andy LinkedIn (https://www.linkedin.com/in/andrewmccotterbicknell/) Healthy Competition LinkedIn (https://www.linkedin.com/company/officialhealthycompetition/) Healthy Competition (https://healthycompetition.co/) Ready for launch {March Cohort} (https://maven.com/course-crew/readyforlaunch) Hosted on Ausha. See ausha.co/privacy-policy for more information.
36min | Published on January 25, 2024
Why great PMMs would be terrible CMOs w/ Tamara Grominsky
Timestamps: 00:54: Are product marketers actually marketers? 02:26: PMM would be terrible CMOs 03:36: The ideal reporting structure for product marketers 05:21: How to create good product marketing fundamentals 09:00: Balancing strategy and execution 15:44: How much important is copywriting for PMMs? 18:53: Defining product marketing within your organization 23:04: Category creation and Tamara’s take 24:41: Evaluating a product marketing role Show Notes: PMMCamp (https://www.pmmcamp.com/) Ready for launch {March Cohort}: (https://maven.com/course-crew/readyforlaunch) Tamara's LinkedIn (https://www.linkedin.com/in/tamaragrominsky/) Hosted on Ausha. See ausha.co/privacy-policy for more information.
28min | Published on January 18, 2024
Driving Revenue: Why PMMs should move away from leads
Timestamps: 00:55 - How PMMs should drive revenue 05:46 - The focus on leads vs. the focus on revenue 08:18 - How to make sure PMMs drive revenue 10:45 - Why stakeholders don't understand the impact of messaging 16:16 - Balancing strategic projects with tactics as a PMM 22:46 - How to manage ongoing requests 27:38 - How to enforce a research phase on strategic projects 31:50 - How to help change priorities internally 35:46 - What to do if you're doing more lead gen than revenue capture? Show notes: Olivine and Winter - B2B Messaging Course Hosted on Ausha. See ausha.co/privacy-policy for more information.
40min | Published on January 11, 2024

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