We're Not Marketers

Description

B2B product marketers in SaaS businesses are feeling misunderstood. Struggling to position what they do internally. Colleagues not having one clear idea what they do either. What if there was a better way? This is We're Not Marketers. The new podcast for SaaSy B2B product marketers who want CEO buy-in on what they do. Get the weekly masterclass without the inflated tuition and entry-level requirements, just to get your foot in the door. Stop being overlooked and start listening.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

72 episodes

Season 1

How to use data to tell a better story in B2B
Timestamps: 00:24 The Importance of Data in Marketing 05:12 Effective Storytelling with Data 07:20 The Power of Positioning and Market Insight 11:57 The Balance Between Creativity and Metrics 16:42 The Challenges of Data Analytics in Product Marketing 21:17 Measuring Podcasts for Thought Leadership 24:00 The Problem of Instant Gratification 28:20 The Importance of Balance in Growth 31:26 The Role of Data in Guiding Initiatives 33:21 The Power of Gut Feeling and Hard Work Show Notes: April Dunford Positioning Podcast (https://www.positioning.show/) FletchPMM Notion Cheatsheet (https://www.fletchpmm.com/best-practices) Devin Reed LinkedIn (https://www.linkedin.com/in/devinreed/) ProductivePMM Notion Hub (https://www.notion.so/templates/pmm-productivity-hub) Hosted on Ausha. See ausha.co/privacy-policy for more information.
38min | Published on February 22, 2024
Securing quick wins by building internal relationships w/ Collin Mayjack
Timestamps: 01:37: Transitioning from non-profit to tech 2:02: Collin's background as a preacher up to product marketing 4:47: Are product marketers actually marketers? 7:32: Collin's approach as a founding PMM 09:32: Defining product marketing in a new role 11:16: The importance of building relationships 12:29: Balancing short-term and long-term goals 14:30: Leadership in product marketing 16:25: The importance of building credibility 18:12: Setting boundaries and building respect 21:11: The rule of reciprocity in product marketing 23:51: Sharing and building credibility 27:38: Lightning round Show Notes: Collin LinkedIn (https://www.linkedin.com/in/collinmayjack/) Hosted on Ausha. See ausha.co/privacy-policy for more information.
35min | Published on February 15, 2024
How PMMs can influence GTM without being left out w/ Madison Leonard
Timestamps: 01:02: Madison's journey to product marketing 02:11: Transitioning from B2C to B2B 02:58: Madison's current role and GTM strategy passion 05:37: Are product marketers actually marketers? 07:56: The disconnect between marketing and sales 12:11: The role of product marketing in Go-to-market 18:07: Building trust and influencing change in organizations 22:47: The shift from B2B to PLG 32:39: Where to find Madison and learn more about her workShow Notes: Madison LinkedIn (https://www.linkedin.com/in/madisonleonard/) SaaS Secrets newsletter (https://airtable.com/appCIVccq46rVzwHY/shrVAK04ew84V7g3V) Hosted on Ausha. See ausha.co/privacy-policy for more information.
34min | Published on February 8, 2024
How PMMs can "bounce-back" from layoffs
Timestamps: 01:17: Eric's layoff experience 04:12: Zach's layoff experience 10:24: The state of layoffs and product marketing in the US 12:34: Taking the solopreneur road after being laid off 14:00: The stress of the first 90 days as a PMM 15:53: Specialist vs. generalist PMM 18:27: How to position yourself as a PMM and be memorable 22:31: How can you make your next job search a success Show Notes: Emma Stratton LinkedIn (https://www.linkedin.com/in/emma-stratton-punchy/) Product Marketing Alliance Salary Report (https://www.productmarketingalliance.com/2023-product-markeing-salary-survey-report/) Personal Positioning from Tamara Grominsky (https://www.pmmcamp.com/personalpositioningcourse) Practical Positioning Guide from Jess Petrella (https://mailchi.mp/4062485c8813/practical-product-positioning) TealHQ.com - CRM for job search (https://www.tealhq.com/) Stillhiring.today - Job board (https://stillhiring.today/) Lavender AI - How to write great email to hiring managers (https://www.lavender.ai/) Aligned - Digital Salesroom to showcase your work (https://alignedup.com/) Healthy Competition - CI Community (https://healthycompetition.co/) PMMCamp - Product Marketing Community (https://www.pmmcamp.com/) Hosted on Ausha. See ausha.co/privacy-policy for more information.
35min | Published on February 1, 2024
How competitive intel makes B2B product marketing easier w/ Andy McCotter-Bicknell
Timestamps: 04:14: Are product marketers actually marketers? 08:15: What is easier: being a generalist PMM or a specialist like in CI? 12:05: Is it easier being in competitive intelligence than product marketing? 15:03: Does category creation matter in competitive intelligence? 19:30: Biggest mistakes you can make on competitive intel 24:20: How to command respect as a PMM 28:12: How to break into CI as a PMM 38:35: Where to find and learn more about Andy Show Notes: Andy LinkedIn (https://www.linkedin.com/in/andrewmccotterbicknell/) Healthy Competition LinkedIn (https://www.linkedin.com/company/officialhealthycompetition/) Healthy Competition (https://healthycompetition.co/) Ready for launch {March Cohort} (https://maven.com/course-crew/readyforlaunch) Hosted on Ausha. See ausha.co/privacy-policy for more information.
36min | Published on January 25, 2024
Why great PMMs would be terrible CMOs w/ Tamara Grominsky
Timestamps: 00:54: Are product marketers actually marketers? 02:26: PMM would be terrible CMOs 03:36: The ideal reporting structure for product marketers 05:21: How to create good product marketing fundamentals 09:00: Balancing strategy and execution 15:44: How much important is copywriting for PMMs? 18:53: Defining product marketing within your organization 23:04: Category creation and Tamara’s take 24:41: Evaluating a product marketing role Show Notes: PMMCamp (https://www.pmmcamp.com/) Ready for launch {March Cohort}: (https://maven.com/course-crew/readyforlaunch) Tamara's LinkedIn (https://www.linkedin.com/in/tamaragrominsky/) Hosted on Ausha. See ausha.co/privacy-policy for more information.
28min | Published on January 18, 2024
Driving Revenue: Why PMMs should move away from leads
Timestamps: 00:55 - How PMMs should drive revenue 05:46 - The focus on leads vs. the focus on revenue 08:18 - How to make sure PMMs drive revenue 10:45 - Why stakeholders don't understand the impact of messaging 16:16 - Balancing strategic projects with tactics as a PMM 22:46 - How to manage ongoing requests 27:38 - How to enforce a research phase on strategic projects 31:50 - How to help change priorities internally 35:46 - What to do if you're doing more lead gen than revenue capture? Show notes: Olivine and Winter - B2B Messaging Course Hosted on Ausha. See ausha.co/privacy-policy for more information.
40min | Published on January 11, 2024
Why most startup homepages in B2B SaaS suck w/ Anthony Pierri
Anthony LinkedIn: https://www.linkedin.com/in/anthonypierri/ FletchPMM Website: https://www.fletchpmm.com/ Fletch Notion Database: https://buy.stripe.com/fZeeYe1tBc2C37y3ct Good Hangs Spotify (https://open.spotify.com/artist/2a1joNabZ5FF1XpYEvgD9W) Timestamps 01:41 - How Anthony predict if a client project will go well 02:21 - Why referrals don't work for FletchPMM 03:41 - Anthony LinkedIn GTM strategy and how they attract clients 06:50 - Are product marketers, actually marketers? 09:33 - VCs without marketing background are shaping bad homepage messaging 18:35 - How FletchPMM works with in-house marketing teams 21:16 - Why is there so much bad messaging in B2B marketing 24:30 - The Beachhead Approach for your homepage 28:15 - How to find and connect with Anthony Hosted on Ausha. See ausha.co/privacy-policy for more information.
33min | Published on January 4, 2024
How to be the founding PMM your B2B startup respects w/ Jason Oakley
Jason LinkedIn: https://www.linkedin.com/in/oakleyjason/ PMM Files Website: https://pmmfiles.com/ The Productive PMM Website: https://productivepmm.com/ Ready for Launch Course: https://maven.com/course-crew/readyforlaunch Timestamps: 02:08 Are PMMs actually marketers? 03:43 The biggest challenge of founding PMMs at early-stage startups 05:38 How to prioritize to be a more productive PMM 15:34 Why Jason started ProductivePMM 18:56 Important skills of founding PMMs 23:47 The fundamentals of product marketing and how they back up strategy and execution 26:46 Most common pitfalls for product launches 32:14 Where to find Jason and to get more information Hosted on Ausha. See ausha.co/privacy-policy for more information.
34min | Published on December 14, 2023
Sales Enablement: What sellers want from product marketers
Most PMMs feel sellers don’t do what they tell ’em. Ears fume after listening to a random customer call recording because a sales rep decided not to stay on message. Sellers feel no different about PMMs. 90% of sales and marketing professionals point to several disconnects across strategy, process, content, and culture. (LinkedIn, 2020 (https://business.linkedin.com/content/dam/me/business/en-us/marketing-solutions/cx/2020/images/pdfs/moments-of-trust-v4.pdf)). It’s astounding! How can two professions, most focused on the customer persona, stand at odds like Will Ferrell & John C. Reilly in 2008’s Stepbrothers? in this next episode, our co-hosts speak on the most common challenges between marketing and sales teams. How to navigate those dynamics to be a better friend to sellers that PMs can’t get from any product roadmap. And, the co-hosts share tips you can use to foster instant karma points with your selling partners. Time Stamps: 00:16 Introduction and Discussion on Marketing and Sales Silos 01:11 The Challenges of Being a Solo Marketer in a Startup 01:31 The Misunderstanding of Product Marketing’s Role 02:45 Sales Leaders’ Perspective on Marketing and Sales Goals 04:19 Strategies to Elevate Authority with Sales 05:02 The Importance of Crafting Effective Messaging 06:59 The Role of Product Marketing in Assisting Sales 10:50 The Value of Repetition and Persistence in Marketing 11:35 The Struggles and Solutions in Sales Enablement 13:50 Conclusion: Breaking Down Silos and Building Team Comradery Hosted on Ausha. See ausha.co/privacy-policy for more information.
16min | Published on December 7, 2023

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